MACQUARIE UNIVERSITY
MKTG1001 - Marketing and Value Creation
Comprehensive Revision Guide and Course Notes 2024
 
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Macquarie University - MKTG1001: Marketing and Value Creation

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ACADEMIC YEAR 2023 - 2024

University	Macquarie University
Study Level	Undergraduate
Unit Code	MKTG1001
Unit Name	Marketing and Value Creation
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

There is a fun and easy way to break into the MKTG1001: Marketing and Value Creation - Macquarie University, and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this course, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. You can use these notes as a reference, to understand the topics better and improve your grades in this unit.

This unit focuses on the fundamentals of marketing in any organisation and how to create value for the customer offering. Students learn how to understand the relationship between the organisation and the customer and how to develop strategies to create value. Students will learn the fundamental skills of marketing by applying these skills through practical workshops on a range of real-world case studies. Students will learn skills on how to present themselves and work in collaboration with others.

✔ Main topics to be covered:

Marketing and Value Creation
Segmentation and Targeting
Differentiation and Positioning
Buyer Behaviour
Big Data and Customer Insights
Product and Service Delivery
Pricing and Value Proposition
Distribution Channels and Supply Chain
Integrated Marketing Communications
Digital and Social Media Marketing
Experiential Marketing and Customer Relationship
Marketing Ethics and CSR
The Future of Marketing

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Macquarie University - MKTG1001: Marketing and Value Creation

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