UNIVERSITY OF SOUTHERN QUEENSLAND 
MKT1001: Introduction to Marketing
Comprehensive Revision Guide and Course Notes 2022
 
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University of Southern Queensland - MKT1001: Introduction to Marketing

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ACADEMIC YEAR 2021 - 2022

University	University of Southern Queensland
Study Level	Undergraduate
Course Code	MKT1001
Course Name	Introduction to Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

There is a fun and easy way to break into the MKT1001: Introduction to Marketing, University of Southern Queensland - and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this course, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. You can use these notes as a reference, to understand the topics better and improve your grades in this course.

This course introduces an organisation's marketing purpose. This course has been specifically designed for a dynamic learning journey through guided exploration and practical, interactive activities. Topics include: what is marketing - the marketing exchange, consumer decision making, and segmentation and target markets; context of marketing - the marketing environment and corporate social responsibility; how to market - the marketing mix (Price, Product, Placement and Promotion), the product life cycle and factors affecting the marketing mix.

COURSE CODE	COURSE NAME
ACC1105	Accounting Principles
ACC2102	Financial Accounting
ACC2113	Management Accounting I
ACC2115	Company Accounting
ECO1000	Economics
ECO2000	The Macro-economy and Business
ECO3020	Behavioural Economics
FIN1101	Introduction to Corporate Finance
FIN1103	Financial Markets
FIN2105	Portfolio Management
FIN3101	Finance Theory and Applications
LAW1500	Introduction to Business and Company Law
LAW3130	Revenue Law and Practice A
MGT1000	Organisational Behaviour
MKT1001	Introduction to Marketing
STA1003	Fundamental Statistics
STA2302	Statistical Inference
STA3301	Statistical Models

University of Southern Queensland - MKT1001: Introduction to Marketing

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