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MKTG2004 - Marketing 
Comprehensive Revision Guide and Course Notes 2024 
 
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MKTG2004: Marketing - Australian National University

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ACADEMIC YEAR 2023 - 2024

University	Australian National University
Study Level	Undergraduate
Course Code	MKTG2004
Course Name	Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

There is a fun and easy way to break into the MKTG2004: Marketing - Australian National University, and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this course, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. Do not walk into the test wondering if you know enough to pass. You can use these notes as a reference, to understand the topics better and improve your grades in this course.

The course introduces the principles and practice of marketing. Topics include the role of marketing and its organisational context; the marketing environment; market segmentation and target markets; marketing information, research and analysis; industry analysis, buyer behaviour in the consumer and business organisations, and decision making under conditions of high uncertainty and ambiguity.

✔ On completion of this course, you should be able to:

define, explain and illustrate marketing concepts, including the marketing mix, and their application to profit oriented and non-profit organisations;
explain and illustrate how marketing is integrated with other functional areas of business;
explain and illustrate the need for a marketing orientation in a competitive business environment;
identify and analyse problems, and then make recommendations for practical implementation, using live case studies and theory; and,
apply marketing concepts, illustrating the importance of major marketing decisions.

COURSE CODE	COURSE NAME
BUSN1001	Business Reporting and Analysis
BUSN1002	Accounting Processes and Systems
BUSN1101	Introduction to Commercial Law
BUSN2011	Management Accounting
BUSN2015	Company Accounting
BUSN3014	Principles of Tax Law
ECON1101	Microeconomics 1
ECON1102	Macroeconomics 1
ECON2101	Microeconomics 2
EMET2007	Econometrics I: Econometric Methods
EMET3004	Econometrics II: Econometric Modelling
FINM1001	Foundations of Finance
FINM2001	Corporate Finance
FINM2002	Derivatives
FINM2003	Investments
FINM3005	Corporate Valuation
FINM3006	Financial Intermediation and Debt Markets
FINM3008	Portfolio Construction
MGMT2007	Organisational Behaviour
MKTG2004	Marketing
STAT1003	Statistical Techniques
STAT1008	Quantitative Research Methods
STAT2032	Financial Mathematics

MKTG2004: Marketing - Australian National University

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