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MKTG11-100: Marketing Fundamentals 
Comprehensive Revision Guide and Course Notes 2024 
 
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MKTG11-100: Marketing Fundamentals - Bond University

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ACADEMIC YEAR 2023 - 2024

University	Bond University
Subject Level	Undergraduate
Subject Code	MKTG11-100
Subject Name	Marketing Fundamentals
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

Acing MKTG11-100: Marketing Fundamentals at Bond University is a breeze with this comprehensive 2024 revision guide and course notes. It combines key concepts, highlighted content, and summarized lectures and tutorials in one place. Packed with easy-to-remember facts, this guide empowers you to excel in the subject, improve understanding, and achieve top grades. Don't wait, get your copy and start your journey to success today!

Marketing is the art and science of understanding and satisfying customer needs by creating value for both the customer and the marketer. Facilitating these exchanges requires several interrelated processes and activities including market research, market segmentation, product, pricing, promotional strategies and distribution. In this introductory subject, you will explore the various theories and frameworks of marketing and learn to apply them to marketing phenomena around you.

Main topics covered:

An Introduction to Marketing
Marketing Strategy and The Marketing Environment
Marketing Research
Consumer Decision Making
Segmenting and Targeting Markets
Products; Services; Branding, and Packaging
Place
IMC
Promotions Mix including Digital Marketing Tools
Price

SUBJECT CODE	SUBJECT NAME
ACCT11-100	Accounting for Decision Making
ACCT11-102	Management Accounting
ACCT12-111	Accounting Information Systems
ACCT12-202	Financial Accounting and Company Reporting
ACCT13-303	Advanced Financial Accounting and Reporting
ECON11-100	Principles of Economics
ECON12-200	Linear Models and Applied Econometrics
ECON12-201	Markets and Corporate Behaviour
ECON12-202	Contemporary Macroeconomics Issues
ECON13-300	Advanced Econometrics
ECON13-301	Game Theory and Strategic Decision Making
FINC11-101	Fundamentals of Finance
FINC12-201	Financial Applications and Quantitative Analysis
FINC13-301	Corporate Finance
FINC13-303	Portfolio Analysis and Investment Management
FINC13-304	Financial Markets and Institutions
FINC13-305	Financial Derivatives
LAWS10-100	Business Law
LAWS13-528	Taxation Law
MGMT13-305	Human Resource Management
MKTG11-100	Marketing
STAT11-111	Business Statistics
STAT11-112	Quantitative Methods

MKTG11-100: Marketing Fundamentals - Bond University

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