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MKTG11-100: Marketing Fundamentals 
Comprehensive Revision Guide and Course Notes 2026 
 
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MKTG11-100: Marketing Fundamentals - at Bond University

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ACADEMIC YEAR 2025 - 2026

University	Bond University
Academic Unit	Bond Business School
Subject Code	MKTG11-100
Subject Name	Marketing Fundamentals
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

This comprehensive revision guide for MKTG11-100: Marketing Fundamentals at Bond University provides students with the essential tools required to excel in the subject. The guide covers all topics with clear explanations, illustrations, and worked examples that foster a deeper understanding and application of key concepts. Organised logically, these notes emphasise important theories and methods, including practical examples that demonstrate how to apply them effectively. Updated to reflect current learning objectives, the guide equips you with the necessary skills and knowledge to succeed in this subject.

Marketing is the art and science of understanding and satisfying customer needs by creating value for both the customer and the marketer. Facilitating these exchanges requires several interrelated processes and activities including market research, market segmentation, product, pricing, promotional strategies and distribution. In this introductory subject, you will explore the various theories and frameworks of marketing and learn to apply them to marketing phenomena around you.

✔ Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:

Demonstrate knowledge of the fundamental principles, theories and frameworks of marketing.
Demonstrate the ability to comprehensively analyse marketing phenomena and formulate an opinion, decision or conclusion.
Identify a marketing opportunity or problem, and generate creative solutions.
Work effectively in a diverse and cross-cultural team to complete a major project.
Articulate ideas and decisions related to marketing, verbally or in writing, and conduct concise and well-organised presentations.

SUBJECT CODE	SUBJECT NAME
ACCT11-102	Management Accounting
ECON11-100	Principles of Economics
ECON12-201	Markets and Corporate Behaviour
ECON12-202	Macroeconomics
ECON13-300	Advanced Econometrics
FINC11-101	Fundamentals of Finance
FINC12-201	Financial Applications and Analysis
FINC13-301	Advanced Corporate Finance
FINC13-303	Portfolio Analysis and Investments
FINC13-305	Financial Derivatives
LAWS10-100	Business Law
LAWS13-528	Taxation Law
MGMT11-101	Organisational Behaviour
MGMT13-305	Human Resource Management
MKTG11-100	Marketing Fundamentals
STAT11-111	Business Statistics
STAT11-112	Quantitative Methods

MKTG11-100: Marketing Fundamentals - at Bond University

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