CHARLES STURT UNIVERSITY 
MKT110 - Marketing Fundamentals 
Comprehensive Revision Guide and Course Notes 2025 
 
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Charles Sturt University - MKT110: Marketing Fundamentals

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ACADEMIC YEAR 2024 - 2025

University	Charles Sturt University
Study Level	Undergraduate
Subject Code	MKT110
Subject Name	Marketing Fundamentals
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

There is a fun and easy way to break into the MKT110: Marketing Fundamentals - Charles Sturt University, and this is it. This comprehensive revision guide and course notes has it all. These notes provide students with all the key concepts in this subject, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. You can use these notes as a reference, to understand the topics better and improve your grades in this subject.

Marketing is about markets and people. You will examine different types of markets and the interactions of clients, business customers and end consumers within those markets. The purpose of this subject is to introduce you to the principles of marketing strategy by exploring how organisations adapt their marketing activities in response to needs and wants at the individual, organisational and societal level. The subject also explores the impact of societal and cultural elements on both people and marketing practice.

Main topics to be covered:

The nature of marketing
Marketing's role in society and industry
The marketing environment
Understanding consumers
Understanding business-to-business markets
Identifying opportunities through market research and information systems
Developing marketing strategy and plans
Market segmentation, target markets and positioning strategies
Value creation through products, services and brands
Overview of pricing and distribution
Communicating value through Integrated Marketing Communications (IMC)

SUBJECT CODE	SUBJECT NAME
ACC100	Accounting 1
ACC110	Accounting 2
ACC127	Accounting and Financial Literacy
ACC128	Financial Accounting and Reporting
ACC210	Management Accounting
ACC322	Company Accounting
ECO130	Business Economics
ECO220	Macroeconomic Analysis
FIN211	Financial Management
FIN221	Investments
FIN230	Financial Institutions and Markets
FIN350	Strategic Financial Management
FIN360	Treasury Risk Management
LAW110	Business Law
LAW301	Taxation Law (Principles)
MGT100	Organisations and Management
MKT110	Marketing Fundamentals
QBM117	Business Statistics
QBM120	Business Data Analysis
STA201	Scientific Statistics

Charles Sturt University - MKT110: Marketing Fundamentals

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