MKTG1000: Discovering Marketing - at Curtin University

MKTG1000: Discovering Marketing introduces students to the fundamental role of marketing in business and society. The unit explores how organisations understand customers, respond to the marketing environment, and create value through effective marketing strategies. Students typically study key areas such as consumer buyer behaviour, market segmentation, target marketing, positioning, new product development, the product life cycle, the marketing mix, and ethical issues in marketing. The unit also encourages students to apply marketing theories and concepts to real-world brands, products, services and business situations, helping them develop practical marketing knowledge, communication skills and strategic thinking for further business study and professional practice.