CURTIN UNIVERSITY 
MKTG1000 - Discovering Marketing 
Comprehensive Revision Guide and Course Notes 2024 
 
Area: School of Management and Marketing (1276)
Field of Education: Sales and Marketing (080500)
 
The 24/7 Online Support You Deserve
Need to reach out to us with questions or for help? You’ll connect with a private tutor who is extremely passionate about the unit to provide assistance and help ensure that you’re on the right track to graduating.
 
Looking for more study resources?
Find out about all the services and resources available for students at 
Curtin University.

MKTG1000: Discovering Marketing (Curtin University)

$29.00

ACADEMIC YEAR 2023 - 2024

University	Curtin University
Study Level	Undergraduate
Unit Code	MKTG1000
Unit Name	Discovering Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Format	PDF • Paperback
Page Length	129

There is a fun and easy way to break into the MKTG1000: Discovering Marketing, Curtin University - and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this unit, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. You can use these notes as a reference, to understand the topics better and improve your grades in this unit. Available in both PDF & paperback formats, you can request a paperback version at the checkout page.

Comprehending the significance of marketing in both business and society; the dynamics of the global marketing environment; consumer purchasing behavior; market segmentation, targeted marketing, and positioning; the process of developing new products and navigating the product life cycle; marketing strategies encompassing the 4 P's - product, price, place, and promotion; and ethical considerations in marketing.

The topics explored include:

The role marketing plays in business and society
The global marketing environment
Consumer buyer behaviour
Market segmentation, target marketing and positioning
New product development and the product life cycle
Marketing Strategies (the 4 P's) - product, price, place and promotion
Ethics in marketing

On successful completion of this unit, you should be able to:

identify and explain the meaning and relevance of key marketing concepts within a global context;
apply key marketing concepts to real world situations;
and develop sound recommendations and marketing strategies for different scenarios.

UNIT CODE	UNIT NAME
BLAW1006	Introduction to Business Law
MKTG1000	Discovering Marketing
ACCT1000	Accounting The Language of Business
ACCT2002	Cost Analysis for Decision Making
ACCT2005	Financial Accounting
ACCT2011	Accounting for Corporations
ECOM2000	Econometric Principles
ECON1000	Introductory Economics
ECON2001	Macroeconomic Principles
ECON2004	Microeconomic Principles
ECON3002	Economic Modelling
FNCE2000	Introduction to Finance Principles
FNCE3000	Corporate Finance
FNCE3001	Introduction to Financial Instruments and Markets
INVE3000	Introduction to Derivative Securities
INVE3001	Portfolio Management
MATH2014	Business Statistics
MGMT2000	Organisational Behaviour
TAXA2000	Introduction to Australian Taxation Law

MKTG1000: Discovering Marketing (Curtin University)

INFORMATION

DESCRIPTION

RELATED UNITS