DEAKIN UNIVERSITY 
MMK101: Marketing Fundamentals 
Comprehensive Revision Guide and Course Notes 2026 
 
The 24/7 Online Support You Deserve 
Need to reach out to us with questions or for help? You’ll connect with a private tutor who is extremely passionate about the unit to provide assistance and help ensure that you’re on the right track to graduating.
 
Looking for more study resources? 
Find out about all the services and resources available for students at Deakin University

Deakin University - MMK101: Marketing Fundamentals

$29.00

ACADEMIC YEAR 2025 - 2026

University	Deakin University
Study Level	Undergraduate
Unit Code	MMK101
Unit Name	Marketing Fundamentals
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

This comprehensive revision guide for MMK101: Marketing Fundamentals at Deakin University provides students with the essential tools required to excel in the unit. The guide covers all topics with clear explanations, illustrations, and worked examples that foster a deeper understanding and application of key concepts. Organised logically, these notes emphasise important theories and methods, including practical examples that demonstrate how to apply them effectively. Updated to reflect current learning objectives, the guide equips you with the necessary skills and knowledge to succeed in this unit.

Marketing is the most dynamic area of business and the glue that holds organisations together - it connects organisations with the world and opens up new and exciting job opportunities. Marketing is the only discipline that generates revenue for organisations by creating value for consumers, while capturing value for the organisation through building relationships with customers.

MMK101 focuses on the creativity involved in the marketing process, ranging from understanding consumer needs to designing customer-driven integrated marketing strategies using the marketing mix. If you are creative, strategic and a critical thinker, then marketing is for you!

UNIT CODE	UNIT NAME
MAA103	Accounting for Decision Making
MAA261	Financial Accounting
MAA262	Management Accounting
MAA363	Corporate Accounting
MAE101	Economic Principles
MAE201	Competition and Industry
MAE203	The Global Economy
MAE256	Analytical Methods in Economics and Finance
MAE306	Applied Econometrics for Economics and Finance
MAF101	Fundamentals of Finance
MAF202	Money and Capital Markets
MAF203	Business Finance
MAF307	Equities and Investment Analysis
MAF308	Derivative and Fixed Income Securities
MIS171	Business Analytics
MLC101	Law for Commerce
MLC301	Principles of Income Tax Law
MMK101	Marketing Fundamentals
MMM132	Management

Deakin University - MMK101: Marketing Fundamentals

INFORMATION

UNIT DESCRIPTION

RELATED UNITS