EDITH COWAN UNIVERSITY 
MKT1600: Marketing Principles & Practices 
Comprehensive Revision Guide and Course Notes 2024 
 
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Edith Cowan University - MKT1600: Marketing Principles and Practices

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ACADEMIC YEAR 2023 - 2024

University	Edith Cowan University
Study Level	Undergraduate
Unit Code	MKT1600
Unit Name	Marketing Principles and Practices
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

There is a fun and easy way to break into the MKT1600: Marketing Principles and Practices, Edith Cowan University - and this is it. This comprehensive revision guide and course notes has it all. These notes provide students with all the key concepts in this unit, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Save yourself that terrible anxiety and stress.

Edith Cowan University's MKT1600: Marketing Principles and Practices introduces students to the fundamental ideas and applications of marketing. Through a combination of theory and real-world examples, students will learn how marketing helps organisations achieve key objectives like revenue growth, cost reduction, and long-term value creation. The course covers various marketing aspects, including customer behavior, market segmentation, targeting, positioning, and ethical considerations. By the end, students will gain a comprehensive understanding of marketing and its role in driving organisational success in local, national, and international markets.

✔ Main topics to be covered:

Marketing Strategy and Planning
Understanding Customer Behaviour
Marketing Research and Customer Insights
Market Segmentation, Targeting and Positioning
Value through Products and Brands
Value through Services, Relationships and Experiences
Value through Pricing
Marketing Communications
The Marketing Environment

UNIT CODE	UNIT NAME
ACC1100	Accounting I
ACC2250	Accounting II
ACC2350	Cost Accounting
ACC2700	Financial Reporting Standards
ECF1110	Economics I
ECF1120	Finance I
ECF2210	Capital Markets
ECF2222	Corporate Finance
ECF2226	Investment Finance
ECF3120	Financial Modelling
ECF3312	Financial Institutions Management
LAW1100	Legal Framework I
LAW2410	Income Tax Framework II
MAN1100	Management
MKT1600	Marketing Principles and Practices
MKT2605	Promotional Marketing
SBL1300	Business Environments and Markets
SBL1400	Introduction to Business Analytics

Edith Cowan University - MKT1600: Marketing Principles and Practices

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