GRIFFITH UNIVERSITY 
2004MKT: Consumer Psychology
* Comprehensive Revision Guide and Course Notes 2024
 
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2004MKT: Consumer Psychology - Griffith University

$29.00

ACADEMIC YEAR 2023 - 2024

University	Griffith University
Study Level	Undergraduate
Course Code	2004MKT
Course Name	Consumer Psychology
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

* Conquer 1003MKT - Introduction to Marketing at Griffith University with confidence! This all-in-one revision guide and course notes package provides everything you need to excel. Packed with clear explanations of key concepts, highlighted lecture and tutorial summaries, and easy-to-remember facts, these notes ensure you'll be prepared for your midterm exam and assignments. Use them as a reference to solidify your understanding, boost your grades, and walk into the test knowing you have everything covered!

- This course is based on the premise that the ultimate consumer is the key to the success of any marketing effort and, hence, marketers need to know how and why consumers behave the way they do towards marketing-related stimuli. Thus, topics covered in the course include consumer learning, motivations, perceptions and experience. In addition, specific consumer behaviours and marketing strategies are examined.

✔ Key Areas of Focus:

Overview of Consumer psychology subject
Consumer decision-making
Needs and motivation influencing consumption
Consumer personality and self-concept
Consumer Perception
Learning and Consumer Involvement
Consumers as Individuals: Attitudes and consumption
Sustainability/Corporate Social Responsibility
Culture
Social Class and Marketing

COURSE CODE	COURSE NAME
1203AFE	Money, Banking and Finance
1303AFE	Economics for Decision Making 1
1305AFE	Business Data Analysis
2204AFE	Financial Institutions Management
2304AFE	Intermediate Macroeconomics
2305AFE	Intermediate Microeconomics
3305AFE	Applied Econometrics
1003MKT	Introduction to Marketing
1101IBA	Management Concepts
1102AFE	Accounting for Decision Making
2103AFE	Company Accounting
2104AFE	Management Accounting
2105AFE	Introduction to Business Law
2107AFE	Accounting Information Systems
2108AFE	Financial Accounting
2201AFE	Corporate Finance
2206AFE	Investment Analysis and Management
2214AFE	Derivatives Securities
2303AFE	Economics for Decision Making 2
3208AFE	Portfolio Management
3210AFE	Advanced Corporate Finance

2004MKT: Consumer Psychology - Griffith University

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