GRIFFITH UNIVERSITY

2200MKT: Marketing Communication and Consumer Insight

Comprehensive Revision Guide and Course Notes 2026

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Griffith University - 2200MKT: Marketing Communication and Consumer Insight

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ACADEMIC YEAR 2025 - 2026

University	Griffith University
Course Code	2200MKT
Course Name	Marketing Communication and Consumer Insight
Credit Points	10
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

This comprehensive revision guide for 2200MKT: Marketing Communication and Consumer Insight at Griffith University provides students with the essential tools required to excel in the course. The guide covers all topics with clear explanations, illustrations, and worked examples that foster a deeper understanding and application of key concepts. Organised logically, these notes emphasise important theories and methods, including practical examples that demonstrate how to apply them effectively. Updated to reflect current learning objectives, the guide equips you with the necessary skills and knowledge to succeed in this course.

This course examines how consumer psychology and marketing research combine to inform effective, evidence-based communication strategies. You will learn how to analyse consumer behaviour, design and conduct marketing research, and interpret findings to uncover what motivates different audience segments. Using these insights, you will create integrated marketing communication plans that align message, medium, and timing to defined objectives. Ethical, inclusive, and sustainable communication practices are embedded throughout, ensuring strategies are both impactful and socially responsible.

Restriction(s): Students must be enrolled in the following program: 8083 Diploma of Business, 1717 Bachelor of Business, 1718 Bachelor of Business in MKT, 1719 Bachelor of Business in MGT, 1720 Bachelor of Business in BUS Analytics.

Incompatibilitie(s): Must not have completed 2084MKT Consumer Behaviour/2084MKT Consumer Psychology/2095MKT Market Research/2184MKT Market Research , MKT202 Advertising and Integrated Marketing Communications/MKT203 Marketing Research and Intelligence/MKT204 Consumer Psychology.

COURSE CODE	COURSE NAME
1014SCG	Statistics
2045IBA	Leading and Managing Organisations
2105AFE	Introduction to Business Law
2110AFE	Business and Company Law
2114AFE	Management Accounting and Strategy
2150AFE	Taxation Law
2206AFE	Investment Analysis and Management
2314AFE	Microeconomic Analysis
2315AFE	Econometric Analysis
2316AFE	Macroeconomic Analysis
2317AFE	Economics and Quantitative Methods for Managers
3114AFE	Integrated Financial Reporting
3115AFE	Accounting Theory and Company Accounting
3208AFE	Portfolio Management
3224AFE	Derivatives Securities
3310AFE	Open Economy Macroeconomics
3315AFE	Empirical Economic Analysis

TOVO.

Griffith University - 2200MKT: Marketing Communication and Consumer Insight

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