JAMES COOK UNIVERSITY 
BU1108: Marketing Matters 
Comprehensive Revision Guide and Course Notes 2026 
 
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James Cook University

BU1108: Marketing Matters at James Cook University

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ACADEMIC YEAR 2025 - 2026

University	James Cook University
Study Level	Undergraduate
Subject Code	BU1108
Subject Name	Marketing Matters
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

This comprehensive revision guide for BU1108: Marketing Matters at James Cook University provides students with the essential tools required to excel in the subject. The guide covers all topics with clear explanations, illustrations, and worked examples that foster a deeper understanding and application of key concepts. Organised logically, these notes emphasise important theories and methods, including practical examples that demonstrate how to apply them effectively. Updated to reflect current learning objectives, the guide equips you with the necessary skills and knowledge to succeed in this subject.

In BU1108: Marketing Matters, students delve into the fundamental role marketing plays in business operations. Through real-life scenarios, learners grasp the pivotal impact of marketing on a company's profitability. The course emphasises the management of marketing activities and their integration into overall organisational strategies. Students explore the influence of external factors on business operations, learn to assess business functionality, pinpoint target audiences, and propose digital marketing strategies to boost sales. Highlighting the ubiquitous nature of marketing in all business roles, the subject underscores the significance of marketing skills for professionals across industries. By the end, students gain a comprehensive understanding of fundamental marketing principles, business analysis techniques for identifying opportunities, effective delivery of persuasive marketing presentations, and collaborative teamwork essential for achieving successful outcomes.

SUBJECT CODE	SUBJECT NAME
BU1002	Accounting for Decision Making
BU1003	Principles of Economics
BU1007	Principles of Data Analysis for Business
BU1104	Introduction to Management Concepts and Applications
BU1108	Marketing Matters
BU1112	Business Law
BX2011	Foundation of Accounting Principles
BX2012	Cost Management and Control
BX2014	Principles of Finance
BX2021	Managerial Economics
BX2022	Macroeconomic Policy
BX2031	Investment and Portfolio Analysis
BX2032	Financial Institutions and Markets
BX2122	Econometrics and Big Data Analysis
BX3011	Corporate Financial Accounting
BX3031	Multinational Business Finance
BX3112	Taxation Law
SC2202	Quantitative Methods in Science

BU1108: Marketing Matters at James Cook University

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