 
LA TROBE UNIVERSITY 
MKT1003: Marketing Fundamentals 
Comprehensive Revision Guide and Course Notes 2026 
 
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LA TROBE UNIVERSITY - MKT1003: MARKETING FUNDAMENTALS

$29.00

ACADEMIC YEAR 2025 - 2026

University	La Trobe University
Subject Code	MKT1003
Subject Name	Marketing Fundamentals
Notes Title	Comprehensive Revision Guide and Course Notes
Format	PDF
Page Length	128

This comprehensive revision guide for MKT1003: Marketing Fundamentals at La Trobe University provides students with the essential tools required to excel in the subject. The guide covers all topics with clear explanations, illustrations, and worked examples that foster a deeper understanding and application of key concepts. Organised logically, these notes emphasise important theories and methods, including practical examples that demonstrate how to apply them effectively. Updated to reflect current learning objectives, the guide equips you with the necessary skills and knowledge to succeed in this subject.

Marketing is both an art and a science, combining creativity with structured analysis to understand consumers and support business success. This subject introduces you to key marketing principles through real-world case studies and hands-on exercises, equipping you with practical skills to analyse and apply marketing concepts across different contexts. By establishing a strong foundation in marketing, you will be well-prepared to explore more specialised areas and applications of marketing practice.

✔ On successful completion you will be able to:

Evaluate fundamental marketing concepts by comparing their application and relevance across varied real-world business scenarios
Analyse business information using digital and traditional marketing tools to identify marketing problems and opportunities
Individually and in teams, develop and explain marketing solutions by applying core marketing theories to address common challenges in contemporary business environments

SUBJECT CODE	SUBJECT NAME
ACC2CAD	Cost Information for Decision Making
ACC2CRE	Financial Accounting and Reporting
ACC3AFA	Advanced Accounting
ACC3TAX	Taxation
BUS1002	Business Analysis and Modelling
BUS1BUE	Markets, Policy and the Economy
ECM2001	Economic Data Analysis
ECO2CFC	Consumers, Firms and Competition
FIN1FOF	Fundamentals of Finance
FIN2002	Corporate Finance
FIN2SEV	Investment Securities
FIN3001	Derivatives and Risk Management
FIN3IPM	Portfolio Management
LST1001	Introduction to Business and Company Law
MGT1OBE	Organisational Behaviour
MKT1003	Marketing Fundamentals
MKT1MDP	Principles and Practices of Marketing

Updated for 2026

LA TROBE UNIVERSITY - MKT1003: MARKETING FUNDAMENTALS

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