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MKT1MDP: Principles and Practices of Marketing 
Comprehensive Revision Guide and Course Notes 2026 
 
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MKT1MDP: Principles and Practices of Marketing - La Trobe University

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ACADEMIC YEAR 2025 - 2026

University	La Trobe University
Subject Code	MKT1MDP
Subject Name	Principles and Practices of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Format	PDF
Page Length	129

Kick-start MKT1MDP: Principles and Practices of Marketing at La Trobe University with a clear, easy guide. You get short notes on all core topics, highlight boxes that cover the full subject, and simple summaries from lectures and tutorials. Memory tips and quick definitions help ideas and terms stick. Use it during the term and for a final review before the exam, so you go in prepared and confident.

Marketing refers to the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for consumers, customers, clients, partners, and society at large. In today’s competitive business environment, it is important to understand the role of marketing in society, the marketing process and the marketing related decisions that businesses must take to satisfy the needs and wants of customers, and create value for stakeholders. This subject covers the principles of marketing. You will learn the role of marketing in business and society, and how marketing is based on an understanding of customer value. You will gain knowledge of core marketing principles including scoping and analysing the marketing environment, marketing research, consumer behaviour, and managing the marketing mix to influence consumers. In addition to marketing-specific knowledge you will also develop transferable employability skills in areas including communication, critical analysis and creative thinking, and working collaboratively.

✔ On successful completion you will be able to:

Explain marketing concepts and interpret their application, individually and/or collaboratively, within real-world business scenarios
Evaluate market information, individually and/or collaboratively, to develop segmentation, targeting, differentiation and positioning strategies within culturally diverse business environments
Individually and/or collaboratively develop marketing strategies in different business environments and contexts

SUBJECT CODE	SUBJECT NAME
ACC2CAD	Cost Information for Decision Making
ACC2CRE	Financial Accounting and Reporting
ACC3AFA	Advanced Accounting
ACC3TAX	Taxation
BUS1002	Business Analysis and Modelling
BUS1BUE	Markets, Policy and the Economy
ECM2001	Economic Data Analysis
ECO2CFC	Consumers, Firms and Competition
FIN1FOF	Fundamentals of Finance
FIN2002	Corporate Finance
FIN2SEV	Investment Securities
FIN3001	Derivatives and Risk Management
FIN3IPM	Portfolio Management
LST1001	Introduction to Business and Company Law
MGT1OBE	Organisational Behaviour
MKT1003	Marketing Fundamentals
MKT1MDP	Principles and Practices of Marketing

MKT1MDP: Principles and Practices of Marketing - La Trobe University

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