MACQUARIE UNIVERSITY 
MKTG1001: Marketing and Value Creation
Comprehensive Revision Guide and Course Notes 2026 
 
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(Macquarie University) Marketing and Value Creation - MKTG1001

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ACADEMIC YEAR 2025 - 2026

University	Macquarie University
Study Level	Undergraduate
Unit Code	MKTG1001
Unit Name	Marketing and Value Creation
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

This comprehensive revision guide for MKTG1001: Marketing and Value Creation at Macquarie University provides students with the essential tools required to excel in the unit. The guide covers all topics with clear explanations, illustrations, and worked examples that foster a deeper understanding and application of key concepts. Organised logically, these notes emphasise important theories and methods, including practical examples that demonstrate how to apply them effectively. Updated to reflect current learning objectives, the guide equips you with the necessary skills and knowledge to succeed in this unit.

This unit focuses on the fundamentals of marketing in any organisation and how to create value for the customer offering.

Students learn how to understand the relationship between the organisation and the customer and how to develop strategies to create value. Students will learn the fundamental skills of marketing by applying these skills through practical workshops on a range of real-world case studies. Students will learn skills on how to present themselves and work in collaboration with others.

✔ On successful completion you will be able to:

Understand fundamentals of marketing, concepts, frameworks and theories.
Apply marketing concepts, frameworks and theories to a range of real world scenarios.
Use a variety of tools to understand the customer, and create value through marketing efforts.
Communicate marketing solutions to a range of scenarios in a collaborative environment.

UNIT CODE	UNIT NAME
ACCG1000	Accounting for Decision Making
ACCG1001	Accounting and Governance
ACCG2000	Cost Analysis and Managerial Decision Making
ACCG2024	Financial Accounting and Reporting Analysis
ACCG2051	Governance, Business and Corporations Law
ACCG3008	Business and Risk Advisory
ACCG3020	Tax in Practice
ACST1001	Finance Fundamentals
AFIN1002	Corporate Finance and Capital Markets
AFIN2050	Investments
AFIN3029	Derivative Instruments
AFIN3052	Applied Portfolio Management
AFIN3053	Advanced Corporate Finance
ECON1020	Economics and Business Strategy
ECON2003	Microeconomic Analysis and Applications
ECON2004	Macroeconomic Analysis and Applications
ECON2041	Introductory Econometrics
MGMT1002	Managing for Impact
MKTG1001	Marketing and Value Creation
STAT1103	Introduction to Psychological Design and Statistics
STAT1250	Business Statistics and Insights
STAT1371	Statistical Data Analysis

(Macquarie University) Marketing and Value Creation - MKTG1001

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