MONASH UNIVERSITY 
MKC1200: Principles of marketing 
Comprehensive Revision Guide and Course Notes 2026 
 
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Monash University - MKC1200: Principles of marketing

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ACADEMIC YEAR 2025 - 2026

University	Monash University
Study Level	Undergraduate
Unit Code	MKC1200
Unit Name	Principles of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

Kick-start MKC1200: Principles of Marketing at Monash University with a clear, easy guide. You get short notes on all core topics, highlight boxes that cover the full unit, and simple summaries from lectures and tutorials. Memory tips and quick definitions help ideas and terms stick. Use it during the term and for a final review before the exam, so you go in prepared and confident.

Overview:

Have you ever wondered what marketing is all about? This unit is designed to introduce you to the essential elements of marketing. It encompasses marketing's role in a dynamic business environment and leads you to understand how organisations use the principles of marketing to meet the needs of their customers and achieve their objectives. This unit provides a foundation for those students seeking to pursue further study of specialist marketing units; however it covers the broad scope of marketing sufficient for those students undertaking only one marketing unit.

✔ Learning Outcomes:

On successful completion of this unit, you should be able to:

Describe key marketing concepts
Recognise the applications of these key marketing concepts in real-life situations
Discuss how these key marketing concepts can be used in analysing a range of marketing problems
Demonstrate how marketing helps organisations to satisfy their customers' needs and wants

UNIT CODE	UNIT NAME
ACF1100	Introduction to financial accounting
ACF2100	Financial accounting
ACF2200	Introduction to management accounting
ACF3100	Advanced financial accounting
BFC3140	Corporate finance 2
BFF1001	Foundations of finance
BFF2140	Corporate finance 1
BFF2401	Commercial banking and finance
BFF3121	Investments and portfolio management
BFF3751	Derivatives 1
BTF1010	Business law
BTF3931	Taxation law
ECC2000	Intermediate microeconomics
ECF1100	Microeconomics
ECF1200	Macroeconomics
ETC1000	Business and economic statistics
ETF1100	Business statistics
ETF2100	Introductory econometrics
ETF3200	Applied econometrics
MGF1010	Introduction to management
MKF1120	Marketing theory and practice
STA1010	Statistical methods for science

Monash University - MKC1200: Principles of marketing

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