MONASH UNIVERSITY 
MKF1120: Marketing theory and practice 
* Comprehensive Revision Guide and Course Notes 2024 
 
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MKF1120: Marketing Theory & Practice - Monash University

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ACADEMIC YEAR 2023 - 2024

University	Monash University
Study Level	Undergraduate
Unit Code	MKF1120
Unit Name	Marketing theory and practice
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

* There is a fun and easy way to break into the MKF1120: Marketing theory and practice - at Monash University, and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this unit, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. Do not walk into the test wondering if you know enough to pass. You can use these notes as a reference, to understand the topics better; and improve your grades in this unit.

- This unit, Marketing theory and practice (MKF1120) provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for organisations and their stakeholders. The unit provides a foundation for you if you are seeking to pursue further study in marketing, however it also provides an insight into the interrelationship between marketing and other disciplines.

✔ Upon finishing the unit, you will be able to:

describe the theories and frameworks that form the basis of marketing;
recognise these theories and frameworks as they are applied by organisations;
explain how marketing creates value for an organisation and its stakeholders;
AND - propose appropriate marketing actions in a range of scenarios.

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BFF2140	Corporate finance 1
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ECF1200	Macroeconomics
ETC1000	Business and economic statistics
ETF1100	Business statistics
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ETF3200	Applied econometrics
MGF1010	Introduction to management
MKF1120	Marketing theory and practice
STA1010	Statistical methods for science

MKF1120: Marketing Theory & Practice - Monash University

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