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MKTG1001 - Foundations of Marketing
Comprehensive Revision Guide and Course Notes 2023
 
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Foundations of Marketing (MKTG1001) - University of Newcastle

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ACADEMIC YEAR 2022 - 2023

University	University of Newcastle
Study Level	Undergraduate
Course Code	MKTG1001
Course Name	Foundations of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

There is a fun and easy way to break into the MKTG1001: Foundations of Marketing at the University of Newcastle - and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this course, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. This guide is full of specific and detailed information that will be key to passing your exam. Concepts and principles aren't simply named or described in passing, but are explained in detail. You can use these notes as a reference, to understand the topics better and improve your grades in the final examination.

MKTG1001 Foundations of Marketing is a course that introduces students to the foundational concepts and frameworks essential for marketing success. The course covers topics such as market segmentation, new product development, marketing mix, mix interactions, strategies, implementations, and controls. It emphasises the development of communication and teamwork skills valued in marketing environments. Upon completion, students will be able to evaluate marketing concepts and principles, critically evaluate the components of the marketing mix using theory and frameworks, conduct a situation analysis, create a written report for a business audience, access and synthesise information relevant to marketing activities, and work collaboratively to challenge and develop ideas. To achieve success in business, continuous review and maintenance of marketing knowledge and strategies are crucial.

Major topics to be covered include:

Key Marketing Concepts
Consumer Behaviour
Market Segmentation, Targeting and Positioning
Products, Services and Brands
New Products and Price
Place - Distribution
Integrated Marketing Communications
Micro and Macro Environment
Market Research
SWOT Analysis
The Augmented Marketing Process

COURSE CODE	COURSE NAME
ACFI1001	Accounting for Decision Makers
ACFI1002	Accounting Practice
ACFI1003	Introduction to Finance
ACFI2003	Management Accounting
ACFI2012	Accounting for Corporate Entities
ACFI2070	Business Finance
ACFI2080	Corporate Finance
ACFI3004	Taxation
ACFI3018	Portfolio Management
ACFI3130	Derivative Securities
ECON1001	Microeconomics for Business Decisions
ECON1002	Macroeconomics in the Global Economy
ECON1003	Basic Econometrics and Quantitative Modelling
ECON2001	Intermediate Microeconomics
ECON2004	Money and Banking
LEGL1001	Foundations of Law
MKTG1001	Foundations of Marketing
MNGT1001	Introduction to Management
STAT1060	Business Decision Making
STAT1070	Statistics for the Sciences

Foundations of Marketing (MKTG1001) - University of Newcastle

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