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MKTG1001 - Foundations of Marketing 
Comprehensive Revision Guide and Course Notes 2024 
 
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University of Newcastle - MKTG1001: Foundations of Marketing

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ACADEMIC YEAR 2023 - 2024

University	University of Newcastle
Study Level	Undergraduate
Course Code	MKTG1001
Course Name	Foundations of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

Mastering MKTG1001: Foundations of Marketing at the University of Newcastle is now easier than ever with this comprehensive revision guide. This all-encompassing resource offers detailed explanations of key concepts, highlighted course content, summarised lecture and tutorial points, and crucial information for acing your written assignments. Go beyond simple definitions and delve into the intricacies of marketing principles, ultimately boosting your understanding and propelling your grades to new heights.

To achieve business success requires constant review of marketing strategies and maintenance of marketing knowledge. Foundations of Marketing introduces the foundational concepts/frameworks in marketing and develops both strategic and short-term marketing and planning perspectives. Topics include the marketing environment, market segmentation, new product development and the marketing mix, as well as mix interactions, strategies, implementations and controls. This course develops communication and team processes which are valued attributes within marketing environments.

Main topics to be covered:

Key Marketing Concepts
Consumer Behaviour
Market Segmentation, Targeting and Positioning
Products, Services and Brands
New Products and Price
Place - Distribution
Integrated Marketing Communications
Micro and Macro Environment
Market Research
SWOT Analysis
The Augmented Marketing Process

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ACFI2080	Corporate Finance
ACFI3004	Taxation
ACFI3018	Portfolio Management
ACFI3130	Derivative Securities
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ECON1002	Macroeconomics in the Global Economy
ECON1003	Basic Econometrics and Quantitative Modelling
ECON2001	Intermediate Microeconomics
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LEGL1001	Foundations of Law
MKTG1001	Foundations of Marketing
MNGT1001	Introduction to Management
STAT1060	Business Decision Making
STAT1070	Statistics for the Sciences

University of Newcastle - MKTG1001: Foundations of Marketing

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