University of Melbourne - MKTG10001: Principles of Marketing

The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing programs.

✔ On successful completion of this subject, students will be able to: 

• Demonstrate knowledge and comprehension of basic theories and models within marketing;

• Analyse and critically evaluate marketing practice and explain why some marketing activities are more successful than others;

• Apply creativity and knowledge of major theories and models to marketing problems presented in case studies and assignments; and

• Demonstrate a first-hand knowledge of emerging marketing theories gained through participation in marketing research studies.

SUBJECT CODE

SUBJECT NAME

ACCT10001

Accounting Reports and Analysis

ACCT10002

Introductory Financial Accounting

ACCT20001

Accounting for Management Decisions

ECOM20001

Econometrics 1

ECOM30001

Basic Econometrics

ECOM30002

Econometrics 2

ECON10003

Introductory Macroeconomics

ECON10004

Introductory Microeconomics

ECON10005

Quantitative Methods 1

ECON20002

Intermediate Microeconomics

ECON20003

Quantitative Methods 2

FNCE20005

Corporate Financial Decision Making

FNCE30001

Investments

FNCE30007

Derivative Securities

FNCE40001

Advanced Corporate Finance

MAST10010

Data Analysis

MAST20005

Statistics