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MKTG10001: Principles of Marketing 
Comprehensive Revision Guide and Course Notes 2026 
 
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University of Melbourne - MKTG10001: Principles of Marketing

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ACADEMIC YEAR 2025 - 2026

University	University of Melbourne
Subject Code	MKTG10001
Subject Name	Principles of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

A comprehensive and easy-to-understand set of notes for MKTG10001: Principles of Marketing at the University of Melbourne. These notes guide you through all core topics, providing concise summaries of key concepts and the essential points you need to apply. They highlight topics most likely to appear on the final exam and explain them in straightforward language. Use this guide throughout the term and for your final revision. (Format: PDF).

The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing programs.

✔ On successful completion of this subject, students will be able to:

Demonstrate knowledge and comprehension of basic theories and models within marketing;
Analyse and critically evaluate marketing practice and explain why some marketing activities are more successful than others;
Apply creativity and knowledge of major theories and models to marketing problems presented in case studies and assignments; and
Demonstrate a first-hand knowledge of emerging marketing theories gained through participation in marketing research studies.

SUBJECT CODE	SUBJECT NAME
ACCT10001	Accounting Reports and Analysis
ACCT10002	Introductory Financial Accounting
ACCT20001	Accounting for Management Decisions
ECOM20001	Econometrics 1
ECOM30001	Basic Econometrics
ECOM30002	Econometrics 2
ECON10003	Introductory Macroeconomics
ECON10004	Introductory Microeconomics
ECON10005	Quantitative Methods 1
ECON20002	Intermediate Microeconomics
ECON20003	Quantitative Methods 2
FNCE20005	Corporate Financial Decision Making
FNCE30001	Investments
FNCE30007	Derivative Securities
FNCE40001	Advanced Corporate Finance
MAST10010	Data Analysis
MAST20005	Statistics

University of Melbourne - MKTG10001: Principles of Marketing

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