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MKTG10001: Principles of Marketing
Comprehensive Revision Guide and Course Notes 2023
 
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University of Melbourne - MKTG10001: Principles of Marketing

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ACADEMIC YEAR 2022 - 2023

University	The University of Melbourne
Study Level	Undergraduate
Subject Code	MKTG10001
Subject Name	Principles of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

There is a fun and easy way to break into the MKTG10001: Principles of Marketing at the University of Melbourne, and this comprehensive revision guide has it all. This set of notes provides you with all the key concepts in this subject, highlighted sections covering all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. Do not walk into the test wondering if you know enough to pass. You can use these notes as a reference to better understand the topics and improve your grades in the end-of-semester final examination.

The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing programs.

On successful completion of this subject, students will be able to:

Demonstrate knowledge and comprehension of basic theories and models within marketing
Analyse and critically evaluate marketing practice and explain why some marketing activities are more successful than others
Apply creativity and knowledge of major theories and models to marketing problems presented in case studies and assignments
Demonstrate a first-hand knowledge of emerging marketing theories gained through participation in marketing research studies

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ACCT10001	Accounting Reports and Analysis
ACCT10002	Introductory Financial Accounting
ACCT20001	Cost Management
BLAW10001	Principles of Business Law
BLAW30002	Taxation Law I
ECOM20001	Econometrics 1
ECOM30002	Econometrics 2
ECON10003	Introductory Macroeconomics
ECON10004	Introductory Microeconomics
ECON10005	Quantitative Methods 1
ECON20002	Intermediate Microeconomics
ECON20003	Quantitative Methods 2
FNCE10002	Principles of Finance
FNCE20005	Corporate Financial Decision Making
FNCE30001	Investments
FNCE30007	Derivative Securities
FNCE40001	Advanced Corporate Finance
MAST20005	Statistics
MGMT10002	Principles of Management
MKTG10001	Principles of Marketing

University of Melbourne - MKTG10001: Principles of Marketing

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