Business Research Methods (11172) - University of Canberra

To become an effective business decision-maker, a thorough understanding of the research process is required. In this unit, Business Research Methods (11172) - you will learn and apply research theoretical concepts to business contexts. You will also learn the basic principles of research design and will be introduced to a range of relevant quantitative and qualitative business research techniques, including the applications of various contemporary analytical tools. On the completion of this unit, students will have an understanding of the research methodology, develop research skills, formulate and present effective research reports to be efficient in understanding the future way of doing business. The knowledge and skills acquired will be highly applicable in both academic and business contexts. 

On successful completion of this unit, you should be able to:

• differentiate quantitative and qualitative research in business research;

• describe the research process and research ethics involved in the business research process;

• conduct a literature review;

• select key qualitative and quantitative techniques for a variety of research contexts;

• and, develop a research proposal and communicate the research to a specialist and non-specialist audience.

UNIT CODE

UNIT NAME

11212

Accounting Systems and Practices

11009

Business Decision Making

11215

Business Finance

11220

Business Law

11214

Corporate Accounting

11234

Derivatives

11227

Econometrics

11225

Industries and Markets

11175

Introduction to Economics

11174

Introduction to Management

11230

Investments and Portfolio Analysis

11213

Management Accounting

11176

Marketing Fundamentals

11223

Money, Employment and Growth

11165

Quantitative Methods in Commerce

11221

Revenue Law

11231

Risk Management in Financial Institutions