THE UNIVERSITY OF CANBERRA 
(11176) Marketing Fundamentals 
Comprehensive Revision Guide and Course Notes 2024 
 
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University of Canberra

University of Canberra - Marketing Fundamentals (11176)

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ACADEMIC YEAR 2023 - 2024

University	University of Canberra
Study Level	Undergraduate
Unit Code	11176
Unit Name	Marketing Fundamentals
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

Conquer Marketing Fundamentals (11176) at the University of Canberra with confidence! This all-in-one revision guide and course notes package provides everything you need to excel. Packed with clear explanations of key concepts, highlighted summaries of lectures and tutorials, and easy-to-remember facts, these notes ensure you won't face your exam unprepared. Use them as a reference to solidify your understanding, boost your grades, and walk into the test knowing you have everything covered.

This unit - Marketing Fundamentals (11176) will equip and inspire students to strategically think like a marketing professional and introduce them to the fundamental concepts of marketing, such as how to create value for customers and how to capture value in return. Throughout the unit, students will explore and investigate marketing strategies and trends that are relevant to marketing practice and the business environment.

On successful completion of this unit, you should be able to:

analyse domestic and international marketing environments and supply chains;
design appropriate marketing strategies for specific market segments;
evaluate contemporary marketing practices, including ethical and sustainability considerations, and their impact on stakeholders;
and, develop a hypothetical marketing plan for a product, service, or business.

UNIT CODE	UNIT NAME
11009	Business Decision Making
11165	Quantitative Methods in Commerce
11172	Business Research Methods
11174	Introduction to Management
11175	Introduction to Economics
11176	Marketing Fundamentals
11212	Accounting Systems and Practices
11213	Management Accounting
11214	Corporate Accounting
11215	Business Finance
11220	Business Law
11221	Revenue Law
11223	Money, Employment and Growth
11225	Industries and Markets
11227	Econometrics
11230	Investments and Portfolio Analysis
11232	Credit Analysis and Lending
11234	Derivatives
11326	Financial Institutions and Markets

University of Canberra - Marketing Fundamentals (11176)

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