UNIVERSITY OF CANBERRA
11176: Marketing Fundamentals
Comprehensive Revision Guide and Course Notes 2023
 
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University of Canberra - Marketing Fundamentals (11176)

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ACADEMIC YEAR 2022 - 2023

University	University of Canberra
Study Level	Undergraduate
Unit Code	11176
Unit Name	Marketing Fundamentals
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

There is a fun and easy way to break into the Marketing Fundamentals (11176), University of Canberra - and this is it. This comprehensive revision guide and course notes has it all. These notes provide students with all the key concepts in this unit, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. Do not walk into the test wondering if you know enough to pass. You can use these notes as a reference, to understand the topics better and improve your grades in this unit.

The aim of this unit is to give students an understanding of and a feel for the role of the marketing manager in both small, medium and large businesses and organisations in Australia and globally. The unit provides an introduction to the basic problems and practices in marketing management. This subject includes such topics as the marketing environment, analysing marketing opportunities and designing appropriate an marketing mix for different target markets.

On successful completion of this unit, you should be able to:

analyse domestic and international marketing environments and supply chains;
design appropriate marketing strategies for specific market segments; and
critically evaluate marketing strategies and their impact on stakeholders including ethical considerations.

UNIT CODE	UNIT NAME
11009	Business Decision Making
11165	Quantitative Methods in Commerce
11172	Business Research Methods
11174	Introduction to Management
11175	Introduction to Economics
11176	Marketing Fundamentals
11212	Accounting Systems and Practices
11213	Management Accounting
11214	Corporate Accounting
11215	Business Finance
11220	Business Law
11221	Revenue Law
11223	Money, Employment and Growth
11225	Industries and Markets
11227	Econometrics
11230	Investments and Portfolio Analysis
11232	Credit Analysis and Lending
11234	Derivatives
11326	Financial Institutions and Markets

University of Canberra - Marketing Fundamentals (11176)

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