 
UNIVERSITY OF CANBERRA 
(11176) Marketing Fundamentals 
Comprehensive Revision Guide and Course Notes 2026 
 
The 24/7 Online Support You Deserve 
Need to reach out to us with questions or for help? You’ll connect with a private tutor who is extremely passionate about the unit to provide assistance and help ensure that you’re on the right track to graduating.
 
Looking for more study resources? 
Find out about all the services and resources available for students at the 
University of Canberra

(11176) Marketing Fundamentals - at the University of Canberra

$29.00

ACADEMIC YEAR 2025 - 2026

University	University of Canberra
Unit Code	11176
Unit Name	Marketing Fundamentals
Notes Title	Comprehensive Revision Guide and Course Notes
Format	PDF
Page Length	129

This guide for Marketing Fundamentals (11176) at the University of Canberra provides students with the essential tools required to excel in the unit. It covers all topics with clear explanations, illustrations, and worked examples that support a deeper understanding and application of key concepts. Organised logically, these notes emphasise important theories and methods, with practical examples showing how to apply them effectively. Updated to reflect the current learning objectives, this guide equips you with the necessary skills and knowledge to succeed in the unit.

Marketing is embedded in everything that we do. This unit will equip and inspire students to strategically think like a marketing professional and introduce them to the fundamental concepts of marketing, such as how to create value for customers and how to capture value in return.

Throughout the unit, students will explore and investigate marketing strategies and trends that are relevant to marketing practice and the business environment.

✔ After successful completion of this unit, students will be able to:

Analyse domestic and international marketing environments and supply chains;
Design appropriate marketing strategies for specific market segments;
Evaluate contemporary marketing practices, including ethical and sustainability considerations, and their impact on stakeholders; and
Develop a hypothetical marketing plan for a product, service, or business.

UNIT CODE	UNIT NAME
11212	Accounting Systems and Practices
11009	Business Decision Making
11215	Business Finance
11220	Business Law
11214	Corporate Accounting
11234	Derivatives
11227	Econometrics
11225	Industries and Markets
11175	Introduction to Economics
11174	Introduction to Management
11230	Investments and Portfolio Analysis
11213	Management Accounting
11176	Marketing Fundamentals
11223	Money, Employment and Growth
11165	Quantitative Methods in Commerce
11221	Revenue Law
11231	Risk Management in Financial Institutions

(11176) Marketing Fundamentals - at the University of Canberra

INFORMATION

UNIT DESCRIPTION

RELATED UNITS