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THE UNIVERSITY OF NEW ENGLAND 

MM110 - Fundamentals of Marketing 

Comprehensive Revision Guide and Course Notes 2024 

 

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University of New England - MM110: Fundamentals of Marketing

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  • ACADEMIC YEAR 2023 - 2024

     

    University University of New England
    Study Level Undergraduate
    UNE Unit Code MM110
    UNE Unit Name Fundamentals of Marketing
    Notes Title Comprehensive Revision Guide and Course Notes
    Page Length 129

     

    This updated study material for MM110: Fundamentals of Marketing provides a concise yet comprehensive summary of crucial concepts and explanations necessary for University of New England students to prepare for assessments and the final exam. It covers a range of topics, including consumer behaviour, segmentation, targeting, positioning, product strategy, and pricing strategy. By utilising this material, you can gain a deep understanding of marketing foundations, develop the skills to identify market opportunities, segment and profile target consumers, apply effective marketing tactics, and competently analyse marketing problems to recommend appropriate actions. This guide contains the latest and most relevant information to maximise students' success in the unit.
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