UNIVERSITY OF SOUTHERN QUEENSLAND 
MKT1001: Marketing Fundamentals 
Comprehensive Revision Guide and Course Notes 2026 
 
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University of Southern Queensland

University of Southern Queensland - MKT1001: Marketing Fundamentals

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ACADEMIC YEAR 2025 - 2026

University	UniSQ
Study Level	Undergraduate
Course Code	MKT1001
Course Name	Marketing Fundamentals
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

This comprehensive revision guide for MKT1001: Marketing Fundamentals at UniSQ provides students with the essential tools required to excel in the course. The guide covers all topics with clear explanations, illustrations, and worked examples that foster a deeper understanding and application of key concepts. Organised logically, these notes emphasise important theories and methods, including practical examples that demonstrate how to apply them effectively. Updated to reflect current learning objectives, the guide equips you with the necessary skills and knowledge to succeed in this course

MKT1001: Marketing Fundamentals provides an overview of the theories and principles of marketing and discusses the concept of value exchange and creation. The course has been specifically designed for a dynamic learning journey that uses practical activities, online discussions and real-world scenarios to develop professional skill and knowledge. The focus is on how organisational purpose and context shape the creation, delivery and communication of value to key stakeholders. It also considers the impact of technology and disruption on the practice of marketing before providing context for you to consider for your professional identity as practicing marketers.

Main topics to be covered:

Introduction to marketing
Understanding the concept of the value exchange
The marketing landscape
Ethical and sustainable marketing practice
Marketing in creating a professional identity

COURSE CODE	COURSE NAME
ACC1202	Accounting Systems and Processes
ACC2201	Financial Reporting and Analysis A
ACC2205	Management Accounting A
ACC3201	Financial Reporting and Analysis B
ACC3206	Management Accounting B
ECO1201	Fundamental Economics
ECO2000	The Macro-economy and Business
FIN1100	Commercialisation
FIN1101	Corporate Finance
FIN1103	Financial Markets and Fintech
FIN2113	Investment Securities
FIN2302	Financial Economics
FIN3100	Portfolio Management
LAW1111	Australian Legal System
LAW1501	Business Law and Ethics
LAW3130	Revenue Law and Practice A
LAW3500	Taxation Law A
MGT1101	Human Capabilities for Business
MKT1001	Marketing Fundamentals
STA1004	Fundamental Statistics for Accountants
STA2302	Statistical Inference

University of Southern Queensland - MKT1001: Marketing Fundamentals

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