UNIVERSITY OF TECHNOLOGY SYDNEY
24109 Marketing and Customer Value
Comprehensive Revision Guide and Course Notes 2024
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University of Technology Sydney - 24109: Marketing and Customer Value
ACADEMIC YEAR 2023 - 2024 University University of Technology Sydney Study Level Undergraduate Subject Code 24109 Subject Name Marketing and Customer Value Notes Title Comprehensive Revision Guide and Course Notes Page Length 129 The updated study material for Marketing and Customer Value (24109) provides a concise yet comprehensive summary of crucial concepts and explanations necessary for UTS students to prepare for assessments and the final exam. The document covers a range of topics, including consumer behaviour, segmentation, targeting, positioning, product strategy, and pricing strategy. By employing this guide, students can gain a deep understanding of marketing foundations, develop the skills to identify market opportunities, segment and profile target consumers, apply effective marketing tactics, and competently analyse marketing problems to recommend appropriate actions. This guide contains the latest and most relevant information to maximise students' success in the subject.