UNIVERSITY OF TECHNOLOGY SYDNEY 
24109: Marketing and Customer Value 
* Comprehensive Revision Guide and Course Notes 2024 
 
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24109: Marketing and Customer Value - at UTS

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ACADEMIC YEAR 2023 - 2024

University	University of Technology Sydney
Study Level	Undergraduate
Subject Code	24109
Subject Name	Marketing and Customer Value
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

* Conquer Marketing and Customer Value (24109) - at the University of Technology Sydney with confidence! This all-in-one revision guide and course notes package provides everything you need to excel. Packed with clear explanations of key concepts, highlighted summaries of lectures and tutorials, and easy-to-remember facts, these notes ensure you won't face your exam unprepared. Use them as a reference to solidify your understanding, boost your grades, and walk into the test knowing you have everything covered!

- In a changing world, organisations are increasingly called to respond to the needs and wants of customers and other external stakeholders. The Marketing and Customer Value covers the basic principles of marketing and focuses on the customer. As well as the traditional 4P’s (Product, Price, Place and Promotion), students explore a more consumer-based perspective on the marketing mix to include the 4 C’s of marketing - Consumer wants and needs, Cost, Convenience, and Communication.

✔ (Summary) Main topics to be covered:

The role of marketing within the organization and society
Strategic marketing and planning
Digital marketing and communication
Customer value, behaviour, and insights
4Ps: Product, Price, Place and Promotion
4Cs: Consumer wants and needs, Cost, Convenience, and Communication
Ethics and Regulations
Marketing analytics

SUBJECT CODE	SUBJECT NAME
20504	Quantitative Business Analysis
21212	People and Organisations
22108	Accounting and Accountability
22208	Accounting, Business and Society
22320	Accounting for Business Combinations
22321	Cost Management Systems
23115	Economics for Business
23507	Time Series Econometrics
23566	Economics for Business 2
23567	Intermediate Microeconomics
23568	Intermediate Macroeconomics
23571	Introductory Econometrics
24109	Marketing and Customer Value
25300	Fundamentals of Business Finance
25503	Investment Analysis
25556	The Financial System
25557	Corporate Finance: Theory and Practice
25579	Applied Portfolio Management
25620	Derivative Securities
26134	Business Statistics
70110	Introduction to Law
79017	Taxation Law

24109: Marketing and Customer Value - at UTS

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