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MKTG1203 - Introduction to Marketing

Comprehensive Revision Guide and Course Notes 2024 


Details for undergraduate courses:

Level 1 core unit in the Marketing; Agribusiness and Agricultural Science; Agribusiness; Business Management major sequences


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University of Western Australia

University of Western Australia - MKTG1203: Introduction to Marketing

  • ACADEMIC YEAR 2023 - 2024



    University of Western Australia

    Study Level


    Unit Code


    Unit Name

    Introduction to Marketing

    Notes Title

    Comprehensive Revision Guide and Course Notes


    PDF • Paperback 

    Page Length



    There is a fun and easy way to break into the MKTG1203: Introduction to Marketing, University of Western Australia - and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this unit, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. You can use these notes as a reference, to understand the topics better and improve your grades in this unit.
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