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MKTG1203: Introduction to Marketing 
Comprehensive Revision Guide and Course Notes 2026 
 
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MKTG1203: Introduction to Marketing - at UWA

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ACADEMIC YEAR 2025 - 2026

University	University of Western Australia
Unit Code	MKTG1203
Unit Name	Introduction to Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Format	PDF
Page Length	129

This comprehensive revision guide for MKTG1203: Introduction to Marketing at UWA provides students with the essential tools to excel in the unit. Covering all topics, it includes clear explanations, illustrations, and worked examples to foster a deeper understanding and application of key concepts. Logically structured, the guide highlights important theories and methods, supplemented with practical examples to ensure effective application. Updated to reflect current learning objectives, it equips you with the skills and knowledge needed to succeed in this unit.

Marketing is everywhere. It is built on the premise that organisational, business, and even personal success comes through understanding the needs and perspectives of others, and through communicating with others based on this understanding.

In organisations, commercial and non-commercial, large and small, marketing is the function that links the organisation to the external environment. First, marketing is responsible for gathering and analysing data from many sources, such as social media. Then, based on this market research, marketing is responsible for developing products and services for many different customers, and then promoting these offerings in many ways, such as search engines.

All organisations carry out marketing. You even have to market yourself! In this unit, students are introduced to a range of marketing topics, hopefully creating an interest to learn more in the specific marketing major units in following years.

✔ Outcomes:

Students are able to (1) recognise the role that marketing plays in organisations and society; (2) describe key marketing concepts and their relevance in organisations; (3) appraise marketing strategies and tactics in organisations; (4) operate effectively in teams; (5) produce effective oral presentations; and (6) produce clear and concise written communication.

UNIT CODE	UNIT NAME
ACCT1101	Financial Accounting
ACCT2112	Management Accounting
ACCT2201	Corporate Accounting
ACCT2331	Taxation
ACCT3302	Financial Statement Analysis
ECON1101	Microeconomics: Prices and Markets
ECON1102	Macroeconomics: Money and Finance
ECON1111	Quantitative Methods for Business and Economics
ECON2233	Microeconomics: Policy and Applications
ECON2271	Business Econometrics
ECON3371	Econometrics
FINA1221	Introduction to Finance
FINA2204	Derivative Products and Markets
FINA2205	Quantitative Methods for Finance
FINA2207	Business Analysis and Valuation
FINA2222	Corporate Financial Policy
FINA3324	Investment Analysis
LAWS1104	Introduction to Law
MKTG1203	Introduction to Marketing
MGMT1135	Organisational Behaviour
SCIE1104	Science, Society and Data Analysis
STAT1520	Economic and Business Statistics

Updated for 2026

MKTG1203: Introduction to Marketing - at UWA

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