UNIVERSITY OF WESTERN AUSTRALIA 
MKTG1203: Introduction to Marketing 
Comprehensive Revision Guide and Course Notes 2026 
 
Details for undergraduate courses:
Level 1 core unit in the Marketing; Agribusiness and Agricultural Science; Agribusiness; Business Management major sequences
 
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University of Western Australia

University of Western Australia - MKTG1203: Introduction to Marketing

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ACADEMIC YEAR 2025 - 2026

University	University of Western Australia
Study Level	Undergraduate
Unit Code	MKTG1203
Unit Name	Introduction to Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Format	PDF
Page Length	129

This comprehensive revision guide for MKTG1203: Introduction to Marketing at the University of Western Australia provides students with the essential tools required to excel in the unit. The guide covers all topics with clear explanations, illustrations, and worked examples that foster a deeper understanding and application of key concepts. Organised logically, these notes emphasise important theories and methods, including practical examples that demonstrate how to apply them effectively. Updated to reflect current learning objectives, the guide equips you with the necessary skills and knowledge to succeed in this unit.

Marketing is everywhere. This unit, Introduction to Marketing (MKTG1203) - is built on the premise that organisational, business, and even personal success comes through understanding the needs and perspectives of others, and through communicating with others based on this understanding. In this unit, students are introduced to a range of marketing topics, creating an interest to learn more in the specific marketing major units in following years.

The topics to be covered include: overview of marketing; analysing the marketing environment; consumer behaviour; segmentation, targeting and positioning; marketing research; product and branding decisions; developing new products; services - the intangible product; digital marketing; integrated marketing communications; advertising and PR; pricing concepts for establishing value; marketing ethics; sustainability and CSR.

UNIT CODE	UNIT NAME
ACCT1101	Financial Accounting
ACCT2112	Management Accounting
ACCT2201	Corporate Accounting
ACCT2331	Taxation
ACCT3302	Financial Statement Analysis
ECON1101	Microeconomics: Prices and Markets
ECON1102	Macroeconomics: Money and Finance
ECON1111	Quantitative Methods for Business and Economics
ECON2233	Microeconomics: Policy and Applications
ECON2271	Business Econometrics
ECON3371	Econometrics
FINA1221	Introduction to Finance
FINA2204	Derivative Products and Markets
FINA2205	Quantitative Methods for Finance
FINA2207	Business Analysis and Valuation
FINA2222	Corporate Financial Policy
FINA3324	Investment Analysis
LAWS1104	Introduction to Law
MKTG1203	Introduction to Marketing
MGMT1135	Organisational Behaviour
SCIE1104	Science, Society and Data Analysis
STAT1520	Economic and Business Statistics

University of Western Australia - MKTG1203: Introduction to Marketing

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