THE UNIVERSITY OF NEW SOUTH WALES 
MARK2012 - Marketing Fundamentals 
* Comprehensive Revision Guide and Course Notes 2024 
 
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University of New South Wales

Marketing Fundamentals (MARK2012) - University of New South Wales

$29.00

ACADEMIC YEAR 2023 - 2024

University	University of New South Wales
Study Level	Undergraduate
Course Code	MARK2012
Course Name	Marketing Fundamentals
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

* Conquer MARK1012: Marketing Fundamentals - at UNSW Sydney with confidence. This all-in-one revision guide and course notes package provides everything you need to excel. Packed with clear explanations of key concepts, highlighted summaries of lectures and tutorials, and easy-to-remember facts, these notes ensure you won't face your exam unprepared. Use them as a reference to solidify your understanding, boost your grades, and walk into the test knowing you have everything covered!

- This course, Marketing Fundamentals introduces you to a sound understanding of core marketing concepts and stimulate your interest in exploring marketing strategies from a variety of perspectives. It covers cutting-edge marketing strategies and topics ranging from marketing research, digital marketing, pricing, value proposition, and branding to communicating with potential customers.

✔ (Summary) Main topics to be covered:

Introduction of Marketing
Analysing the Marketing Environment
Consumer Behaviour
Segmentation, Targeting and Positioning
Marketing Research
Product & Branding Decisions
Service Marketing
Pricing Concept & Establishing Value
Digital Marketing
Integrated Marketing Communications
Supply Chain & Channel Management & Retail

COURSE CODE	COURSE NAME
ACCT2511	Financial Accounting Fundamentals
ACCT2522	Management Accounting for Decision Analysis
ACCT2542	Corporate Financial Reporting and Analysis
ACTL1101	Introduction to Actuarial Studies
ECON1102	Macroeconomics 1
ECON2101	Microeconomics 2
ECON2206	Introductory Econometrics
ECON2209	Business Forecasting
ECON3208	Applied Econometric Methods
FINS1613	Business Finance
FINS2618	Capital Markets and Institutions
FINS2624	Portfolio Management
FINS3625	Applied Corporate Finance
FINS3635	Options, Futures and Risk Management
FINS3636	Interest Rate Risk Management
FINS5511	Corporate Finance
FINS5535	Derivatives and Risk Management Techniques
MARK2012	Marketing Fundamentals
MATH1041	Statistics for Life and Social Sciences
MGMT2004	Managing Organisational Behaviour
TABL2710	Business and the Law
TABL2751	Business Taxation

Marketing Fundamentals (MARK2012) - University of New South Wales

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