UNIVERSITY OF WOLLONGONG

MARK101: Marketing Principles

Comprehensive Revision Guide and Course Notes 2026

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University of Wollongong - MARK101: Marketing Principles

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ACADEMIC YEAR 2025 - 2026

University	University of Wollongong
Study Level	Undergraduate
Subject Code	MARK101
Subject Name	Marketing Principles
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

This comprehensive revision guide for MARK101: Marketing Principles at the University of Wollongong provides students with the essential tools required to excel in the subject. The guide covers all topics with clear explanations, illustrations, and worked examples that foster a deeper understanding and application of key concepts. Organised logically, these notes emphasise important theories and methods, including practical examples that demonstrate how to apply them effectively. Updated to reflect current learning objectives, the guide equips you with the necessary skills and knowledge to succeed in this subject.

Marketing is a set of activities and processes for creating, communicating and delivering offerings and facilitating satisfying exchange relationships in a way that delivers value for consumers and society. Organisations need to know how to define and segment a market and how to position themselves strongly by identifying marketing opportunities and problems, and developing products, services, experiences and ideas for chosen target markets more effectively than their competitors. Marketing is essential for all organisations including manufacturers, wholesalers, retailers, professional services firms including lawyers, accountants and architects, and non-profit institutions including charities and museums. The subject examines the fundamental concepts underpinning the marketing process and theories relevant to the study and practice of marketing. It serves as a foundation for further studies in business by developing an overview of where marketing fits within organisations and what framework marketing provides for enhancing and enabling the conduct of a business.

Equivalence:

MARK213 - Marketing Principles WUCB101 - Marketing Principles MARK293 - Introduction to Marketing MGMT213 - Introduction to Marketing

SUBJECT CODE	SUBJECT NAME
ACCY111	Accounting Fundamentals in Society
ACCY121	Accounting for Decision Making
ACCY200	Financial Accounting
ACCY201	Advanced Financial Accounting
ACCY211	Management Accounting
BUS 121	Statistics for Business
ECON100	Economic Essentials for Business
ECON205	Macroeconomic Theory and Policy
ECON215	Microeconomic Theory and Policy
ECON339	Applied Economic and Financial Modelling
FIN 111	Introductory Principles of Finance
FIN 222	Corporate Finance
FIN 223	Investment Analysis
FIN 226	Financial Markets and Institutions
FIN 322	Advanced Corporate Finance
LAW 101	Introduction to Law
MARK101	Marketing Principles
MGNT201	Organisational Behaviour
STAT101	Introduction to Statistics
STAT201	Random Variables and Estimation
STAT251	Fundamentals of Biostatistics
STAT332	Generalised Linear Models

TOVO.

University of Wollongong - MARK101: Marketing Principles

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