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MKTG1001: Marketing Principles

Comprehensive Revision Guide and Course Notes for 2026

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University of Sydney - MKTG1001: Marketing Principles

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ACADEMIC YEAR 2025 - 2026

University	University of Sydney
Study Level	Undergraduate
Unit Code	MKTG1001
Unit Name	Marketing Principles
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

Kick-start MKTG1001: Marketing Principles at the University of Sydney with a clear, easy guide. You get short notes on all core topics, highlight boxes that cover the full unit, and simple summaries from lectures and tutorials. Memory tips and quick definitions help ideas and terms stick. Use it during the term and for a final review before the exam, so you go in prepared and confident.

This unit examines the relationships among marketing organisations and final consumers in terms of production-distribution channels or value chains. It focuses on consumer responses to various marketing decisions (product mixes, price levels, distribution channels, promotions, etc.) made by private and public organisations to create, develop, defend, and sometimes eliminate, product markets. Emphasis is placed on identifying new ways of satisfying the needs and wants and creating value for consumers. While this unit is heavily based on theory, practical application of the concepts to 'real world' situations is also essential. Specific topics of study include: market segmentation strategies; market planning; product decisions; new product development; branding strategies; channels of distribution; promotion and advertising; pricing strategies; and customer database management.

✔ At the completion of this unit, you should be able to:

describe and conceptualise appropriately the foundations of marketing from a marketer's point of view
identify market opportunities through a comprehensive environmental scan
segment the market and effectively profile target consumers
apply strategically the marketing process in marketing an offering to a specific target audience using a set of relevant marketing strategies
analyse effectively a marketing problem and recommend suitable actions.

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TOVO.

University of Sydney - MKTG1001: Marketing Principles

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