THE UNIVERSITY OF SYDNEY
MKTG1001 - Marketing Principles
Comprehensive Revision Guide and Course Notes 2024
Details: Credit Points (6)
Managing Faculty: Marketing
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University of Sydney - MKTG1001: Marketing Principles
ACADEMIC YEAR 2023 - 2024 University University of Sydney Study Level Undergraduate Unit Code MKTG1001 Unit Name Marketing Principles Notes Title Comprehensive Revision Guide and Course Notes Page Length 128
The updated study material for Marketing Principles (MKTG1001) - provides a concise yet comprehensive summary of essential concepts and explanations required for students at the University of Sydney to prepare for assessments and the final exam. It covers a variety of topics such as consumer behavior, segmentation, targeting, positioning, product strategy, and pricing strategy. By using this guide, you can gain an in-depth understanding of marketing fundamentals; develop skills to identify market opportunities; segment and profile target consumers; apply effective marketing tactics; and competently analyse marketing problems to recommend appropriate actions. Only available in PDF format.