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MKTG1001 - Marketing Principles 

Comprehensive Revision Guide and Course Notes 2024 


Details: Credit Points (6) 

Managing Faculty: Marketing 

Prohibitions: MKTG2001 


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University of Sydney

University of Sydney - MKTG1001: Marketing Principles

  • ACADEMIC YEAR 2023 - 2024


    University University of Sydney
    Study Level Undergraduate
    Unit Code MKTG1001
    Unit Name Marketing Principles
    Notes Title Comprehensive Revision Guide and Course Notes
    Page Length 128


    The updated study material for Marketing Principles (MKTG1001) - provides a concise yet comprehensive summary of essential concepts and explanations required for students at the University of Sydney to prepare for assessments and the final exam. It covers a variety of topics such as consumer behavior, segmentation, targeting, positioning, product strategy, and pricing strategy. By using this guide, you can gain an in-depth understanding of marketing fundamentals; develop skills to identify market opportunities; segment and profile target consumers; apply effective marketing tactics; and competently analyse marketing problems to recommend appropriate actions. Only available in PDF format.

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