THE UNIVERSITY OF SYDNEY 
MKTG1001 - Marketing Principles 
Comprehensive Revision Guide and Course Notes 2025 
 
Details: Credit Points (6) 
Managing Faculty: Marketing 
Prohibitions: MKTG2001 
 
The 24/7 Online Support You Deserve 
Need to reach out to us with questions or for help? You'll connect with a private tutor who is extremely passionate about the unit of study, ready to provide assistance and ensure that you're on the right track to graduating.
 
Looking for additional study resources? 
Find out about all the services and resources available for students at the 
University of Sydney

University of Sydney - MKTG1001: Marketing Principles

$29.00

ACADEMIC YEAR 2024 - 2025

University	University of Sydney
Study Level	Undergraduate
Unit Code	MKTG1001
Unit Name	Marketing Principles
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

The updated study material for Marketing Principles (MKTG1001) - provides a concise yet comprehensive summary of essential concepts and explanations required for students at the University of Sydney to prepare for assessments and the final exam. It covers a variety of topics such as consumer behavior, segmentation, targeting, positioning, product strategy, and pricing strategy. By using this guide, you can gain an in-depth understanding of marketing fundamentals; develop skills to identify market opportunities; segment and profile target consumers; apply effective marketing tactics; and competently analyse marketing problems to recommend appropriate actions. Only available in PDF format.

This unit examines the relationships among marketing organisations and final consumers in terms of production-distribution channels or value chains. It focuses on consumer responses to various marketing decisions (product mixes, price levels, distribution channels, promotions) made by private and public organisations to create, develop, defend, and sometimes eliminate, product markets. Emphasis is placed on identifying new ways of satisfying the needs and wants and creating value for consumers. While this unit is heavily based on theory, practical application of the concepts to "real world" situations is also essential. Specific topics of study include: market segmentation strategies; market planning; product decisions; new product development; branding strategies; channels of distribution; promotion and advertising; pricing strategies; and customer database management.

✔ Main topics covered:

An introduction to marketing
Strategic marketing and planning
Trends and Environmental Analysis
Consumer behaviour
Segmentation, Targeting and Positioning
Marketing Mix: Products, Services and Experiences
Marketing Mix: Developing New Products
Marketing Mix: Promotion
Marketing Mix: Price
Marketing Mix: Place

UNIT CODE	UNIT NAME
ACCT2011	Reporting on Business Performance
ACCT2019	Accounting Analysis for Management Decisions
ACCT3011	Reporting on Business Groups
BUSS1020	Quantitative Business Analysis
BUSS1030	Accounting, Business and Society
CLAW1001	Foundations of Business Law
CLAW3201	Australian Taxation System
ECMT1010	Introduction to Economic Statistics
ECON1001	Introductory Microeconomics
ECON1002	Introductory Macroeconomics
ECOS2001	Intermediate Microeconomics
ECMT1020	Introduction to Econometrics
ECMT3120	Applied Econometrics
ECMT3130	Forecasting for Economics and Business
ENVX1002	Introduction to Statistical Methods
FINC3019	Fixed Income Securities
FINC2011	Corporate Finance I
FINC2012	Corporate Finance II
FINC3012	Derivative Securities
FINC3017	Investments and Portfolio Management
MKTG1001	Marketing Principles
WORK1003	Foundations of Work and Employment

University of Sydney - MKTG1001: Marketing Principles

INFORMATION

UNIT DESCRIPTION

RELATED UNITS