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MKTG 1006 - Marketing Principles 

Comprehensive Revision Guide and Course Notes 2024 


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Western Sydney University - MKTG 1006: Marketing Principles

  • ACADEMIC YEAR 2023 - 2024



    Western Sydney University

    Study Level


    Subject Code

    MKTG 1006

    Subject Name

    Marketing Principles

    Notes Title

    Comprehensive Revision Guide and Course Notes



    Page Length



    Get to grips with MKTG 1006: Marketing Principles at WSU with this revised, compact study guide. Covering key areas like consumer behaviour, segmentation, and pricing strategy, this guide helps students understand marketing fundamentals, identify market opportunities, and apply effective tactics. Updated with the latest information, it's the perfect tool for optimising success in the subject. 
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