WESTERN SYDNEY UNIVERSITY

MKTG 1006: Marketing Principles

* Comprehensive Revision Guide and Course Notes 2024

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Western Sydney University - MKTG 1006: Marketing Principles

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ACADEMIC YEAR 2023 - 2024

University	Western Sydney University
Study Level	Undergraduate
Subject Code	MKTG 1006
Subject Name	Marketing Principles
Notes Title	Comprehensive Revision Guide and Course Notes
Format	PDF
Page Length	128

* There is a fun and easy way to break into the MKTG 1006 Marketing Principles at Western Sydney University—and this is it. This comprehensive revision guide and course notes have it all. These notes provide you with all the key concepts in this subject, with highlighted sections covering all course content, as well as summarised items from lectures and tutorials. Easy-to-remember facts are included to help you perform better. Do not walk into the exam wondering if you know enough to pass. You can use these notes as a reference to understand the topics better and improve your grades in this subject.

Marketing Principles is an introductory marketing course that delivers an overview of the marketing process and how it works within the field of business. This subject examines how organisations use marketing decisions to satisfy customer needs and deliver value, with a focus on the impact of digital technology. Areas of study include market segmentation and positioning; product decisions and branding; customer decision processes, omnichannel marketing; digital marketing communications; pricing strategies; and customer insights The subject provides a foundation for those students in the marketing major; however, it also provides a broad overview for those who seek a general understanding of marketing practice and theory. The subject MKTG 1006: Marketing Principles is equivalent to MKTG 1008 - Marketing Principles (UWSC).

✔ Subject Content

Marketing concepts and terminology
Understanding the market and marketing channels
Marketing research and customer insights.
Market segmentation and target markets.
Customer behaviour
Designing marketing mix strategies.
Digital communications

SUBJECT CODE	SUBJECT NAME
ACCT 1005	Accounting in Context
ACCT 1010	Management Accounting Fundamentals
ACCT 2005	Techniques in Financial Accounting
ACCT 3003	Accounting Standards and Governance
BUSM 1027	Organisational Behaviour
ECON 1003	Financial Institutions and Markets
ECON 1006	Introduction to Economic Methods
ECON 1011	Principles of Economics
ECON 1013	The Australian Macroeconomy
ECON 1014	Consumers, Firms and Markets
ECON 2002	Corporate Financial Management
ECON 2007	Macroeconomic Theory
ECON 3001	Applied Econometrics
ECON 3003	Derivatives
ECON 3006	Economic and Financial Modelling
FINC 3008	Investment Management
FINC 3015	Security Analysis and Business Valuation
LAWS 1001	Enterprise Law
LAWS 3070	Taxation Law
MATH 1030	Statistics for Business
MKTG 1006	Marketing Principles

Western Sydney University - MKTG 1006: Marketing Principles

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