WESTERN SYDNEY UNIVERSITY

MKTG 1006: Marketing Principles

Comprehensive Revision Guide and Course Notes 2026

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MKTG 1006: Marketing Principles - Western Sydney University

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ACADEMIC YEAR 2025 - 2026

University	Western Sydney University
Study Level	Undergraduate
Subject Code	MKTG 1006
Subject Name	Marketing Principles
Notes Title	Comprehensive Revision Guide and Course Notes
Format	PDF
Page Length	129

Kick-start MKTG 1006: Marketing Principles at Western Sydney University with a clear, easy guide. You get short notes on all core topics, highlight boxes that cover the full module, and simple summaries from lectures and tutorials. Memory tips and quick definitions help ideas and terms stick. Use it during the term and for a final review before the exam, so you go in prepared and confident.

Marketing Principles is an introductory marketing course that delivers an overview of the marketing process and how it works within the field of business. This subject examines how organisations use marketing decisions to satisfy customer needs and deliver value, with a focus on the impact of digital technology. Areas of study include market segmentation and positioning; product decisions and branding; customer decision processes, omnichannel marketing; digital marketing communications; pricing strategies; and customer insights The subject provides a foundation for those students in the marketing major; however, it also provides a broad overview for those who seek a general understanding of marketing practice and theory.

✔ Learning Outcomes:

Upon completion of this subject, graduates will be able to:

Identify important marketing concepts, frameworks and theories.
Apply marketing concepts, theories and frameworks to different case situations.
Recognise the importance of customer relationships within marketing situations.
Demonstrate how marketing creates value in a societal context and for non-profit organisations.

SUBJECT CODE	SUBJECT NAME
ACCT 1005	Accounting in Context
ACCT 1010	Management Accounting Fundamentals
ACCT 2005	Techniques in Financial Accounting
ACCT 3003	Accounting Standards and Governance
BUSM 1027	Organisational Behaviour
ECON 1003	Financial Institutions and Markets
ECON 1006	Introduction to Economic Methods
ECON 1011	Principles of Economics
ECON 1013	The Australian Macroeconomy
ECON 1014	Consumers, Firms and Markets
ECON 2002	Corporate Financial Management
ECON 2007	Macroeconomic Theory
ECON 3001	Applied Econometrics
ECON 3003	Derivatives
ECON 3006	Economic and Financial Modelling
FINC 3008	Investment Management
FINC 3015	Security Analysis and Business Valuation
LAWS 1001	Enterprise Law
LAWS 3070	Taxation Law
MATH 1030	Statistics for Business
MKTG 1006	Marketing Principles

MKTG 1006: Marketing Principles - Western Sydney University

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