FEDERATION UNIVERSITY AUSTRALIA
BSMAN2003 - Introduction to Marketing
Comprehensive Revision Guide and Course Notes 2023
 
The 24/7 Online Support You Deserve
Need to reach out to us with questions or for help? You’ll connect with a private tutor who is extremely passionate about the course to provide assistance and help ensure that you’re on the right track to graduating.
 
Looking for more study resources?
Find out about all the services and resources available for students at Federation University Australia.

Federation University Australia - BSMAN2003: Introduction to Marketing

$35.00

ACADEMIC YEAR 2022 - 2023

University	Federation University Australia
Study Level	Undergraduate
Course Code	BSMAN2003
Course Name	Introduction to Marketing
Guide Title	Comprehensive Revision Guide and Course Notes
Page Length	127

The BSMAN2003: Introduction to Marketing, Federation University Australia - Comprehensive Revision Guide and Course Notes 2023 provides you with a unique summarised version of the core information contained in the full course, and the essentials you need in order to fully comprehend and apply. You do not need to be an expert in the course, you just need a basic understanding and be able to quickly recall the information that you learn. You can use these notes as a reference, to understand the topics better and improve your grades in this course.

This course introduces marketing and the marketing planning process. It presents marketing terminology, marketing analysis, elements of the marketing mix and various legal and ethical requirements which impact on the marketing process. In particular the course addresses how various marketing tools can be applied in the development of marketing and positioning strategies for different industries.

COURSE CODE	COURSE NAME
BSMAN2005	Fundamentals of Financial Management
BUACC1507	Accounting Fundamentals
BUACC1508	Principles of Accounting and Finance
BUACC2603	Corporate Accounting
BUACC2615	Management Accounting
BUACC3701	Financial Management
BUACC3706	Financial Accounting
BUACC3721	Investments and Portfolio Management
BUECO1507	Business Microeconomics
BUECO1508	Business Macroeconomics
BUECO1509	Principles of Economics
BUECO2622	Financial Markets and Institutions
BUECO2630	Macroeconomics Policy
BUGEN1502	Business Statistics
BULAW1502	Fundamentals of Law
BULAW3731	Income Tax Law and Practice
BUMGT1501	Management Principles
BUMKT1501	Introduction to Marketing

Federation University Australia - BSMAN2003: Introduction to Marketing

INFORMATION

COURSE DESCRIPTION

RELATED COURSES