FEDERATION UNIVERSITY AUSTRALIA 
BUMKT1501: Introduction to Marketing 
Comprehensive Revision Guide and Course Notes 2026 
 
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Federation University - BUMKT1501: Introduction to Marketing

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ACADEMIC YEAR 2025 - 2026

University	Federation University Australia
Study Level	Undergraduate
Unit ID	BUMKT1501
Unit Title	Introduction to Marketing
Guide Title	Comprehensive Revision Guide and Course Notes
Page Length	129

There is a fun and easy way to break into the BUMKT1501: Introduction to Marketing, Federation University Australia - and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this course, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. You can use these notes as a reference, to understand the topics better and improve your grades in this course.

This course introduces students to the basic principles and practices of marketing. On completion of this course, student should be able to understand the marketing environment and how consumers behave in it.

The topics to be covered include:

The marketing concept and its evolution, including ethical issues
The marketing system, environments and influencing variables
Marketing’s role within the organisation and the underlying principles and techniques for marketing decision-making, marketing planning, marketing research and the development of marketing strategies
Market behaviour and analysis through an understanding of consumer behaviour and motivation, market segmentation, target marketing and positioning
Using the marketing mix and associated concepts including the product life cycle, new product development, brands and packaging; pricing; distribution and supply; the communication process and the promotion mix
Market organisation, control and evaluation of marketing performance to enable feedback into decision making process

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BUECO1507	Business Microeconomics
BUECO1508	Business Macroeconomics
BUECO1509	Principles of Economics
BUECO2622	Financial Markets and Institutions
BUECO2630	Macroeconomics Policy
BUGEN1502	Business Statistics
BULAW1502	Fundamentals of Law
BULAW3731	Income Tax Law and Practice
BUMGT1501	Management Principles
BUMKT1501	Introduction to Marketing

Federation University - BUMKT1501: Introduction to Marketing

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