FLINDERS UNIVERSITY
BUSN1022: Marketing Principles
Comprehensive Revision Guide and Course Notes 2023
 
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Flinders University - BUSN1022: Marketing Principles

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ACADEMIC YEAR 2022 - 2023

University	Flinders University
Study Level	Undergraduate
Topic Code	BUSN1022
Topic Name	Marketing Principles
Study Material	Comprehensive Revision Guide and Course Notes
Format	PDF
Page Length	129

There is a fun and easy way to break into the BUSN1022: Marketing Principles - Flinders University, and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this topic, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. Do not walk into the test wondering if you know enough to pass. You can use these notes as a reference, to understand the subject areas better and improve your grades in this topic.

This topic aims to provide students with an introduction to the concepts and tools used in marketing management. Concepts such as: market segmentation, consumer behaviour, marketing mix - product, place, price and promotion, branding and marketing are discussed. These fundamental concepts provide a framework within which to work.

On completion of this topic, you should be able to:

discuss the key marketing concepts and how they are applied within the business context;
demonstrate understanding of marketing mix through application to a marketing scenario;
evaluate and discuss factors that influence marketing decisions and consumers' response to marketing decisions;
communicate and debate on various marketing issues in relation to elements of marketing mix, consumer behaviour, branding and use of various marketing tools;
compare and contrast marketing theories and practices.

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BUSN1015	Foundations of Finance
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BUSN2031	Business Forecasting
BUSN2035	Cost and Management Accounting
BUSN2040	Macroeconomics
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Flinders University - BUSN1022: Marketing Principles

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