LA TROBE UNIVERSITY 
MKT1MDP: Fundamentals of Marketing 
Comprehensive Revision Guide and Course Notes 2026 
 
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La Trobe University - MKT1MDP: Fundamentals of Marketing

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ACADEMIC YEAR 2025 - 2026

University	La Trobe University
Study Level	Undergraduate
Subject Code	MKT1MDP
Subject Name	Fundamentals of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

There is a fun and easy way to break into the MKT1MDP: Fundamentals of Marketing at La Trobe University; and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this subject, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. You can use these notes as a reference, to understand the topics better and improve your grades in this subject.

Principles and Practices of Marketing offers overall knowledge of the core principles and practices of marketing. This subject enables you to communicate the value of a specific product or service to target customers by featuring the alignments among the elements of the marketing mix. In this subject, you will learn to explain the application of marketing as an integrated business activity. You will learn to apply the principles of marketing to a range of business problems and further develop practical recommendations for marketing problems.

On successful completion you will be able to:

discuss individually and collaboratively the application of marketing as an integrated business activity;
critically apply the principles of marketing to a variety of business problems; and,
integrate marketing theories to develop appropriate recommendations for marketing opportunities and problems.

SUBJECT CODE	SUBJECT NAME
ACC1AMD	Fundamentals of Accounting
ACC2CAD	Management Accounting
ACC2CRE	Financial Accounting and Reporting
ACC3TAX	Taxation
BUS1AFB	Principles of Accounting and Finance
BUS1AFX	Accounting and Finance Fundamentals
BUS1BAN	Analysing Business Data
BUS1BUE	Economic Issues and Public Policy
BUS1ECW	Modern Economies in a Changing World
ECM2IE	Econometrics
ECM3ITE	Introduction to Time Series Econometrics
ECM3MEC	Modelling with Econometrics
ECO1RIG	Recessions, Inflation and Economic Growth
FIN1FOF	Fundamentals of Finance
FIN2FDR	Derivative Securities
FIN2SEV	Investment Securities
FIN3CFI	Corporate Finance
FIN3IPM	Portfolio Management
LAW3ITL	Income Taxation Law
LST2BSL	Introduction to Business Law and Ethics
MGT1FOX	Foundations of Management
MKT1MDP	Fundamentals of Marketing
MKT5MMA	Marketing Management
STA1IDA	Introduction to Data Analysis
STA1LS	Statistics for Life Sciences

La Trobe University - MKT1MDP: Fundamentals of Marketing

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