MKTG1025: Marketing Principles - RMIT University

MKTG1025: Marketing Principles is an introductory course and provides an overview of the marketing process, its underpinning concepts, and the practical tools used by marketers to implement marketing strategies and campaigns. The course is designed to offer you insights into both the theoretical and practical applications of marketing. Through lectures, tutorials and assessment tasks you will explore the theory and practice of marketing through real world applications. You will also review the importance of marketing to future business viability and how each person in an organisation can make a contribution to the marketing process. Marketing Principles offers insights into the field of marketing, putting into context the role of marketing in an organisation, and how you may interface with marketing in your role.

✔ (Summary) Learning Outcomes:

• examine the underlying philosophy of the marketing concept, its role as a business function and its relationship with other business functions;

• identify and analyse the impact of key trends in the external and internal environments on marketing-related activities of organisations;

• analyse the marketing process and determine how various elements of the marketing mix work together to put the right product in the right place in a professional context;

• develop effective marketing strategies to achieve organisational objectives.

COURSE CODE

COURSE NAME

ACCT1046

Accounting in Organisations and Society

ACCT1048

Financial Accountability and Reporting

ACCT1060

Managerial Advisory Finance

ACCT1064

Cost Analysis and Organisational Decisions

ACCT2033

Financial Accounting and Analysis

BAFI1002

Financial Markets and Institutions

BAFI1008

Corporate Finance

BAFI1018

International Finance

BAFI1026

Derivatives and Risk Management

BAFI1042

Equity Investment and Portfolio Management

BUSM4176

Introduction to Management

ECON1010

Macroeconomics 1

ECON1020

Prices and Markets

ECON1030

Business Statistics 1

ECON1048

Managerial and Business Economics

ECON1061

Forecasting and Quantitative Analysis

ECON1066

Basic Econometrics

LAW2442

Business Law

LAW2471

Taxation Law and Practice

MATH2204

Time Series and Forecasting

MKTG1025

Marketing Principles