RMIT UNIVERSITY 
MKTG1025: Marketing Principles 
Comprehensive Revision Guide and Course Notes 2026 
 
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MKTG1025: Marketing Principles - RMIT University

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ACADEMIC YEAR 2025 - 2026

University	RMIT University
Study Level	Undergraduate
Course Code	MKTG1025
Course Name	Marketing Principles
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	108

This comprehensive revision guide for MKTG1025: Marketing Principles at RMIT University provides students with the essential tools required to excel in the course. The guide covers all topics with clear explanations, illustrations, and worked examples that foster a deeper understanding and application of key concepts. Organised logically, these notes emphasise important theories and methods, including practical examples that demonstrate how to apply them effectively. Updated to reflect current learning objectives, the guide equips you with the necessary skills and knowledge to succeed in this course.

MKTG1025: Marketing Principles is an introductory course and provides an overview of the marketing process, its underpinning concepts, and the practical tools used by marketers to implement marketing strategies and campaigns. The course is designed to offer you insights into both the theoretical and practical applications of marketing. Through lectures, tutorials and assessment tasks you will explore the theory and practice of marketing through real world applications. You will also review the importance of marketing to future business viability and how each person in an organisation can make a contribution to the marketing process. Marketing Principles offers insights into the field of marketing, putting into context the role of marketing in an organisation, and how you may interface with marketing in your role.

✔ (Summary) Learning Outcomes:

examine the underlying philosophy of the marketing concept, its role as a business function and its relationship with other business functions;
identify and analyse the impact of key trends in the external and internal environments on marketing-related activities of organisations;
analyse the marketing process and determine how various elements of the marketing mix work together to put the right product in the right place in a professional context;
develop effective marketing strategies to achieve organisational objectives.

COURSE CODE	COURSE NAME
ACCT1046	Accounting in Organisations and Society
ACCT1048	Financial Accountability and Reporting
ACCT1060	Managerial Advisory Finance
ACCT1064	Cost Analysis and Organisational Decisions
ACCT2033	Financial Accounting and Analysis
BAFI1002	Financial Markets and Institutions
BAFI1008	Corporate Finance
BAFI1018	International Finance
BAFI1026	Derivatives and Risk Management
BAFI1042	Equity Investment and Portfolio Management
BUSM4176	Introduction to Management
ECON1010	Macroeconomics 1
ECON1020	Prices and Markets
ECON1030	Business Statistics 1
ECON1048	Managerial and Business Economics
ECON1061	Forecasting and Quantitative Analysis
ECON1066	Basic Econometrics
LAW2442	Business Law
LAW2471	Taxation Law and Practice
MATH2204	Time Series and Forecasting
MKTG1025	Marketing Principles

MKTG1025: Marketing Principles - RMIT University

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