SWINBURNE UNIVERSITY OF TECHNOLOGY 
MKT10007: Fundamentals of Marketing
Comprehensive Revision Guide and Course Notes 2023
 
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Swinburne University of Technology - MKT10007: Fundamentals of Marketing

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ACADEMIC YEAR 2022 - 2023

University	Swinburne University of Technology
Study Level	Undergraduate
Unit Code	MKT10007
Unit Name	Fundamentals of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

There is a fun and easy way to break into the MKT10007: Fundamentals of Marketing, Swinburne University of Technology - and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this course, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. You can use these notes as a reference, to understand the topics better and improve your grades in this unit.

This unit aims to introduce key marketing concepts and their application to modern business. Understanding the role of marketing will aid understanding the interconnections it has with other business disciplines, as well as providing a strong philosophical foundation for further studies in marketing. In addition, this unit provides students with the opportunity to develop generic skills. The unit provides students with a series of learning opportunities designed to explore basic business and Marketing concepts from a variety of viewpoints including theoretical and applied perspectives.

The topics to be covered include:

An overview of marketing
The marketing environment
Buyer behavior
Segmentation, targeting and positioning
Marketing information and research
New product/service development
Branding, goods and services
Marketing channels and logistics decisions
Integrated marketing communications
Pricing
Marketing ethics

UNIT CODE	UNIT NAME
ACC10007	Financial Information for Decision Making
ACC10008	Financial Information Systems
ACC20007	Management Accounting for Planning and Control
ACC20013	Company Accounting
ACC30005	Taxation
ECO10002	Microeconomics
ECO10003	Macroeconomics
ECO10004	Economic Principles
ECO20003	Managerial Economics and Strategy
ECO20004	Macroeconomic Policy
ECO30003	Data Analysis and Econometrics
FIN10002	Financial Statistics
FIN20013	Banking Operations and Governance
FIN20014	Financial Management
FIN30013	International Trade and Finance
FIN30014	Financial Risk Management
FIN30016	Management of Investment Portfolios
FIN30017	Investment Planning
LAW10004	Introduction to Business Law
LAW20019	Law of Commerce
MGT10001	Introduction to Management
MKT10007	Fundamentals of Marketing
STA10003	Foundations of Statistics

Swinburne University of Technology - MKT10007: Fundamentals of Marketing

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