UNIVERSITY OF SOUTH AUSTRALIA

MARK 1010: Marketing Principles: Trading and Exchange

Comprehensive Revision Guide and Course Notes 2026

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University of South Australia

MARK1010 Marketing Principles: Trading and Exchange - UniSA

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ACADEMIC YEAR 2025 - 2026

University	University of South Australia
Study Level	Undergraduate
Area/ Catalogue	MARK 1010
Course Name	Marketing Principles: Trading and Exchange
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

There is a fun and easy way to break into the MARK 1010: Marketing Principles: Trading and Exchange, University of South Australia - and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this course, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. Do not walk into the test wondering if you know enough to pass. You can use these notes as a reference, to understand the topics better and improve your grades in the final examination.

MARK 1010: Marketing Principles: Trading and Exchange aims to provide students with an understanding of marketing as the study of trading and exchange in a modern economy and acquaint them with the key activities that are involved in marketing.

Main topics to be covered:

Introduction to Marketing's Role and Contribution:
- Overview of Marketing's significance in contemporary organisations and enterprises
- Discussion on how Marketing is utilised across various sectors including commercial, government, educational, artistic, and social organisations
Main Concepts and Principles of Marketing:
- Exploration of fundamental concepts and principles that form the basis of marketing theory and practice
- Emphasis on understanding these concepts and their application in diverse enterprises
Application of Marketing Concepts:
- Requirement for students to comprehend and analyse how marketing principles are applied in different types of organisations
- Examination of real-world examples to illustrate the practical application of marketing strategies and tactics

AREA / CATALOGUE	COURSE NAME
ACCT 1006	Financial Accounting 1
ACCT 1008	Accounting for Business
ACCT 2005	Financial Accounting 2
ACCT 2006	Management Accounting
ACCT 3002	Taxation Law 1
BANK 1005	Financial Markets and Institutions
BANK 2007	Business Finance
BANK 3004	Portfolio and Fund Management
BANK 3009	Corporate Valuation and Risk Management
BANK 3011	International Currency and Banking Markets
BUSS 2068	Management and Organisation
ECON 1007	Macroeconomics
ECON 1008	Principles of Economics
ECON 2007	Empirical Business Analysis
ECON 2010	Economic Analysis of Business Decisions
LAWS 1018	Business Law
MARK 1010	Marketing Principles: Trading and Exchange
MATH 1053	Quantitative Methods for Business
MATH 1068	Statistical Methods

TOVO.

MARK1010 Marketing Principles: Trading and Exchange - UniSA

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