THE UNIVERSITY OF ADELAIDE 
MARKETNG 1001 - Introduction to Marketing 
Comprehensive Revision Guide and Course Notes 2024 
 
Recommended Resources: Lamb, C.W., Hair, J.F., McDaniel, M., Summers, J., and Gardiner, M. (2023) MKTG5, 5th Asia-Pacific Edition, Cengage Learning Australia Pty Ltd. 
Incompatible: MARKETNG 1001OUA, and MARKETNG 2500. 
 
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University of Adelaide

MARKETNG 1001: Introduction to Marketing - University of Adelaide

$29.00

ACADEMIC YEAR 2023 - 2024

University	University of Adelaide
Study Level	Undergraduate
Course Code	MARKETNG 1001
Course Name	Introduction to Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Format	PDF • Paperback
Page Length	128

Maximise your success in MARKETING 1001: Introduction to Marketing at the University of Adelaide with this comprehensive revision guide and course notes. The document covers all key concepts, offering highlighted sections for a focused study approach. Elevate your exam performance with easy-to-remember facts strategically embedded throughout the content. Boost your confidence, understand lectures and tutorials better, and ensure top-notch results in the final examination. Don't settle for uncertainty, equip yourself with the ultimate reference for excelling in the course. Students can opt for a paperback version on the checkout page.

This course, Introduction to Marketing (MARKETNG 1001) - is designed to provide students with an understanding of the principles of marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms.

✔ Main topics covered:

Marketing Strategy
Consumer Decision Making
Segmenting and Targeting Markets
Managing Products and Services
Distribution and Pricing
Promotion
Market Research

COURSE CODE	COURSE NAME
ACCTING 1004	Accounting Foundations
ACCTING 2500	Cost and Management Accounting
ACCTING 2501	Financial Accounting
ACCTING 3501	Corporate Accounting
COMMGMT 1001	Managing Organisations and People
COMMLAW 1004	Commercial Law I
COMMLAW 3500	Income Tax Law III
CORPFIN 1002	Business Finance
CORPFIN 2501	Financial Institutions Management
CORPFIN 2502	Business Valuation
CORPFIN 3501	Portfolio Theory Management
CORPFIN 3502	Options, Futures and Risk Management
ECON 1008	Data Analytics I
ECON 1012	Principles of Economics I
ECON 2514	Managerial Economics II
ECON 2515	Intermediate Applied Econometrics II
ECON 2507	Intermediate Macroeconomics II
ECON 3502	Econometrics III
MARKETNG 1001	Introduction to Marketing
STATS 1000	Statistical Practice I

MARKETNG 1001: Introduction to Marketing - University of Adelaide

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