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MARKETNG 1001 - Introduction to Marketing 

Comprehensive Revision Guide and Course Notes 2024 


Recommended Resources: Lamb, C.W., Hair, J.F., McDaniel, M., Summers, J., and Gardiner, M. (2023) MKTG5, 5th Asia-Pacific Edition, Cengage Learning Australia Pty Ltd. 

Incompatible: MARKETNG 1001OUA, and MARKETNG 2500. 


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University of Adelaide

MARKETNG 1001: Introduction to Marketing - University of Adelaide

  • ACADEMIC YEAR 2023 - 2024


    University University of Adelaide
    Study Level Undergraduate
    Course Code MARKETNG 1001
    Course Name Introduction to Marketing
    Notes Title Comprehensive Revision Guide and Course Notes
    Format PDF • Paperback 
    Page Length 128


    Maximise your success in MARKETING 1001: Introduction to Marketing at the University of Adelaide with this comprehensive revision guide and course notes. The document covers all key concepts, offering highlighted sections for a focused study approach. Elevate your exam performance with easy-to-remember facts strategically embedded throughout the content. Boost your confidence, understand lectures and tutorials better, and ensure top-notch results in the final examination. Don't settle for uncertainty, equip yourself with the ultimate reference for excelling in the course. Students can opt for a paperback version on the checkout page. 
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