THE UNIVERSITY OF QUEENSLAND 
MKTG1501: Foundations of Marketing 
Comprehensive Revision Guide and Course Notes 2025 
 
The 24/7 Online Support You Deserve 
Need to reach out to us with questions or for help? You’ll connect with a private tutor who is extremely passionate about the course to provide assistance and help ensure that you’re on the right track to graduating. 
 
💡  Study Resources 
Find out about all the services and resources available for students at the University of Queensland

💡  Recommended For You 
ACCT1110, ACCT2110, ECON1011, ECON2300, FINM2411, FINM2415

University of Queensland - MKTG1501: Foundations of Marketing

$29.00

ACADEMIC YEAR 2024 - 2025

University	The University of Queensland
School	Business School
Course Code	MKTG1501
Course Title	Fundamentals of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

This comprehensive revision guide for MKTG1501: Foundations of Marketing at the University of Queensland equips students with the essential tools to excel in the course. It covers all topics with clear explanations, illustrations, and worked examples, helping to deepen understanding and apply key concepts effectively. Structured logically, the guide highlights important theories and methods, reinforced with practical examples for real-world application. Updated to align with current learning objectives, it ensures you have the skills and knowledge needed to succeed in this course.

Examines theories of markets and marketing, consumer behaviour, applications of behavioural science and basic marketing principles. MKTG1501 has been designed to provide you with an introduction to the science of marketing. The course focuses on the role of marketing and its importance in contemporary organisations and society. During the semester you will critically explore marketing principles, concepts and models from a practical perspective. You will have the opportunity to apply this theory through the analysis of a variety of real-world examples directed at amplifying your understanding of how marketing concepts are used.

Main topics to be covered:

Introduction to Marketing
Marketing Strategy & Planning
Analysing the Marketing Environment
Marketing Analytics and AI
Consumer Behaviour
Segmentation, Targeting & Positioning
Product and Services and Brands
Pricing
Placement
Promotion
Digital Marketing
Social & Not-for-Profit Marketing
The Future of Marketing

Incompatible: MEBS7107 or MGTS7806 or MKTG7040 or 7501 or 7708.

COURSE CODE	COURSE TITLE
ACCT1101	Accounting for Decision Making
ACCT1110	Financial Reporting and Analysis
ACCT2102	Intermediate Management Accounting
ACCT2110	Intermediate Financial Accounting
ACCT2111	Principles of Financial Accounting
ACCT3103	Advanced Financial Accounting
ACCT3106	Analysis of Financial Statements
ECON2020	Intermediate Macroeconomics
ECON3210	Financial Markets and Institutions
FINM1415	Introduction to Finance
FINM2411	Principles of Financial Management
FINM2415	Corporate Finance
FINM2416	Asset Pricing
FINM3405	Derivatives and Risk Management
FINM3411	Applied Corporate Finance
LAWS1100	Business Law
LAWS3101	Income Tax Law
MGTS1301	Introduction to Management
MKTG1501	Foundations of Marketing
STAT1201	Analysis of Scientific Data

University of Queensland - MKTG1501: Foundations of Marketing

INFORMATION

COURSE DESCRIPTION

RELATED COURSES