THE UNIVERSITY OF QUEENSLAND 
MKTG1501: Foundations of Marketing 
Comprehensive Revision Guide and Course Notes 2026 
 
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University of Queensland - MKTG1501: Foundations of Marketing

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ACADEMIC YEAR 2025 - 2026

University	University of Queensland
Study Level	Undergraduate
Course Code	MKTG1501
Course Name	Fundamentals of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

Kick-start MKTG1501: Fundamentals of Marketing at the University of Queensland with a clear, easy guide. You get short notes on all core topics, highlight boxes that cover the full course, and simple summaries from lectures and tutorials. Memory tips and quick definitions help ideas and terms stick. Use it during the term and for a final review before the exam, so you go in prepared and confident.

Examines theories of markets and marketing, consumer behaviour, applications of behavioural science and basic marketing principles.

MKTG1501 has been designed to provide you with an introduction to the science of marketing. The course focuses on the role of marketing and its importance in contemporary organisations and society. During the semester you will critically explore marketing principles, concepts and models from a practical perspective. You will have the opportunity to apply this theory through the analysis of a variety of real-world examples directed at amplifying your understanding of how marketing concepts are used.

✔ After successfully completing this course you should be able to:

Describe the scope of marketing and its role as a core organisational capability.
Define the central role of the customer.
Identify the key internal and external influences on an organisations overall capability.
Explain how marketing activities create value.
Critique and analyse marketing strategies.

COURSE CODE	COURSE NAME
ACCT1101	Accounting for Decision Making
ACCT1110	Financial Reporting and Analysis
ACCT2102	Intermediate Management Accounting
ACCT2110	Intermediate Financial Accounting
ACCT2111	Principles of Financial Accounting
ACCT3103	Advanced Financial Accounting
ACCT3106	Analysis of Financial Statements
ECON2020	Intermediate Macroeconomics
ECON3210	Financial Markets and Institutions
FINM1415	Introduction to Finance
FINM2411	Principles of Financial Management
FINM2415	Corporate Finance
FINM2416	Asset Pricing
FINM3405	Derivatives and Risk Management
FINM3411	Applied Corporate Finance
LAWS1100	Business Law
LAWS3101	Income Tax Law
MGTS1301	Introduction to Management
MKTG1501	Foundations of Marketing
STAT1201	Analysis of Scientific Data

University of Queensland - MKTG1501: Foundations of Marketing

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