THE UNIVERSITY OF QUEENSLAND
MKTG1501: Foundations of Marketing
Comprehensive Revision Guide and Course Notes 2025
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University of Queensland - MKTG1501: Foundations of Marketing
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ACADEMIC YEAR 2024 - 2025 University The University of Queensland School Business School Course Code MKTG1501 Course Title Fundamentals of Marketing Notes Title Comprehensive Revision Guide and Course Notes Page Length 129 This comprehensive revision guide for MKTG1501: Foundations of Marketing at the University of Queensland equips students with the essential tools to excel in the course. It covers all topics with clear explanations, illustrations, and worked examples, helping to deepen understanding and apply key concepts effectively. Structured logically, the guide highlights important theories and methods, reinforced with practical examples for real-world application. Updated to align with current learning objectives, it ensures you have the skills and knowledge needed to succeed in this course.