LA TROBE UNIVERSITY

MKT5MMA: Marketing Management

Comprehensive Revision Guide and Course Notes 2026

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La Trobe University - MKT5MMA: Marketing Management

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ACADEMIC YEAR 2025 - 2026

University	La Trobe University
Study Level	Undergraduate
Subject Code	MKT5MMA
Unit Name	Marketing Management
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	127

This comprehensive revision guide for MKT5MMA: Marketing Management at La Trobe University provides students with the essential tools required to excel in the subject. The guide covers all topics with clear explanations, illustrations, and worked examples that foster a deeper understanding and application of key concepts. Organised logically, these notes emphasise important theories and methods, including practical examples that demonstrate how to apply them effectively. Updated to reflect current learning objectives, the guide equips you with the necessary skills and knowledge to succeed in this subject.

In this subject you will learn to develop an ability to understand the role of marketing management in a business setting. Issues relating to market orientation are examined across a variety of different industry sectors and explicated in terms of contemporary marketing theory and practice.

The key components of the marketing management planning and control process are outlined, including analysis of the marketing environment; digital and marketing strategy formulation; the design and implementation of the marketing plan, including decisions relating to the marketing mix.

SUBJECT CODE	SUBJECT NAME
ACC1AMD	Fundamentals of Accounting
ACC2CAD	Management Accounting
ACC2CRE	Financial Accounting and Reporting
ACC3TAX	Taxation
BUS1AFB	Principles of Accounting and Finance
BUS1AFX	Accounting and Finance Fundamentals
BUS1BAN	Analysing Business Data
BUS1BUE	Economic Issues and Public Policy
BUS1ECW	Modern Economies in a Changing World
ECM2IE	Econometrics
ECM3ITE	Introduction to Time Series Econometrics
ECM3MEC	Modelling with Econometrics
ECO1RIG	Recessions, Inflation and Economic Growth
FIN1FOF	Fundamentals of Finance
FIN2FDR	Derivative Securities
FIN2SEV	Investment Securities
FIN3CFI	Corporate Finance
FIN3IPM	Portfolio Management
LAW3ITL	Income Taxation Law
LST2BSL	Introduction to Business Law and Ethics
MGT1FOX	Foundations of Management
MKT1MDP	Fundamentals of Marketing
MKT5MMA	Marketing Management
STA1IDA	Introduction to Data Analysis
STA1LS	Statistics for Life Sciences

La Trobe University - MKT5MMA: Marketing Management

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