LA TROBE UNIVERSITY
MKT5MMA: Marketing Management
Comprehensive Revision Guide and Course Notes 2023
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ACADEMIC YEAR 2022 - 2023 University La Trobe University Study Level Undergraduate Subject Code MKT5MMA Unit Name Marketing Management Notes Title Comprehensive Revision Guide and Course Notes Page Length 127 The MKT5MMA: Marketing Management, La Trobe University has been updated in 2023 and these notes are consistent with those changes. The subject focusses on the creativity involved in the marketing process, ranging from understanding consumer needs to designing customer-driven integrated marketing strategies using the marketing mix. You will learn and discover the marketing environment, marketing strategy formulation, the design and implementation of the marketing plan, and much more.
