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LA TROBE UNIVERSITY 

MKT5MMA: Marketing Management

Comprehensive Revision Guide and Course Notes 2023

 

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La Trobe University - MKT5MMA: Marketing Management

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  • ACADEMIC YEAR 2022 - 2023

     

    University La Trobe University
    Study Level Undergraduate
    Subject Code MKT5MMA
    Unit Name Marketing Management
    Notes Title Comprehensive Revision Guide and Course Notes
    Page Length 127

     

    The MKT5MMA: Marketing Management, La Trobe University has been updated in 2023 and these notes are consistent with those changes. The subject focusses on the creativity involved in the marketing process, ranging from understanding consumer needs to designing customer-driven integrated marketing strategies using the marketing mix. You will learn and discover the marketing environment, marketing strategy formulation, the design and implementation of the marketing plan, and much more.

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